Group Publishes List of Chains That Are ‘Against Christmas’
I admit it. I don’t ‘get’ groups such as the American Family Association (AFA) that lead protests against retailers for failing to adequately use the word Christmas in store displays and advertising.
The reason behind the protests, as I understand it, is the strongly held belief that the continued use of the word Christmas in commercial settings helps everyone to remember what the holiday is all about. Somehow the use of terms such as "Holiday Sale" is leading to the removal of Christ from Christmas.
Many retailers have been compliant in the face of protests. Instead of perhapspointing out that individuals have a personal relationship with Christ and therefore are the only ones that can take him out of the holiday (or any other day of the year), they hoist Christmas banners and happily take in all the dollars they can from believers and nonbelievers alike.
The AFA recently published a "Naughty or Nice" list to identify retailers that were "for" and "against" Christmas. The organization wants its members and those who support its cause to spend money with those retailers who are "for" Christmas.
Among the chains identified as "against" Christmas were Banana Republic, Barnes & Noble, Family Dollar, Foot Locker, Gap Stores, L.L. Bean, Limited Brands, Office Depot, Old Navy, RadioShack, Staples, Supervalu and Victoria’s Secret.
AFA said a chain is designated as such because it used "Christmas sparingly in a single or unique product description, but as a company, does not recognize it."
Companies identified as marginal on Christmas included 1-800-Flowers.com, Bath & Body Works, Cooking.com, Dollar Tree, Hy-Vee Stores, Safeway, Starbucks, UncommonGoods.com and Whole Foods.
- Naughty or Nice? – American Family Association
- Retailer’s ‘War on Christmas’ already starting – and we’re naming names… – American Family Association
Discussion Questions: How closely tied is the extensive use of the word Christmas to retailing success during the holiday selling season? What would you do if your company was listed by the American Family Association as being “Against Christmas?”