McD’s Cancels Smoothie Giveaway
July 13, 2010 – McDonald’s announces it will offer customers
a free sample of its new McCafe Real Fruit Smoothies on July 22 – 24.
– McDonald’s decides to skip the free smoothie offer.
In a statement to the Chicago
Tribune, McDonald’s offered an explanation for canceling
the sampling event. "The McCafe Real Fruit Smoothies are an absolute
hit with our customers and we’re experiencing unprecedented demand for
this delicious new choice on our menu. Due to the overwhelming popularity and
to ensure continued supply to meet our customers’ needs, we will not
be executing the national in-restaurant sampling event of McCafe Real Fruit
Smoothies on July 22-24, as previously communicated."
So, McDonald’s canceled
the smoothie promotion because it was afraid it was going to run out of samples.
Discussion Questions: What is your take on McDonald’s handling of the McCafe
Real Fruit Smoothies sampling event? Will the withdrawal of the event after
publicly announcing it, affect how consumers view the fast food chain?
- McDonald’s to hand out free smoothie samples – Nation’s Restaurant News
Cancels Free Smoothie Samples – Chicago Tribune