Zappos and Meijer among retailers touting their corporate values
At a time when social media has made the corporate principles of brands more public, Zappos and Meijer have both introduced unique initiatives to promote their core values.
In a partnership with the non-profit, Beautify Earth, Zappos sourced local artists across ten cities to interpret the 10 core values of Zappos in murals across the country:
- Deliver Wow Through Service (Miami)
- Embrace and Drive Change (Baltimore)
- Create Fun and A Little Weirdness (Austin)
- Be Adventurous, Creative and Open-Minded (Los Angeles)
- Pursue Growth and Learning (San Francisco)
- Build Open and Honest Relationships With Communication (Boston)
- Build a Positive Team and Family Spirit (Philadelphia)
- Do More With Less (Chicago)
- Be Passionate and Determined (New York)
- Be Humble (San Diego)
A mural in Las Vegas, the retailer’s hometown, created by the local Zappos team, embodies all the values.
In a statement, Zappos said the multi-city mural project builds on Downtown Project, a $350 million revitalization effort of downtown Las Vegas that is being partly funded by CEO Tony Hsieh. The company said in the statement, “Zappos said it believes bringing beauty to communities is a crucial element in creating a culture that values the arts, and ultimately a more beautiful world.”
Taking a different approach, Meijer earlier this month opened a “Heritage Center” at its Michigan headquarters. Chronicling the retailer’s 82-year-old history, the 5,000-square-foot museum “is designed to inform and inspire team members and visitors” through 12 exhibition areas, including: a theater; a selection of personal letters to the Meijer family from team members, suppliers and customers; 30 team member video interviews; and an array of artifacts that tell the Meijer story since its start amid the Great Depression.
Co-Chairman Doug Meijer said in statement, “At Meijer, we have a deep reverence for our history and culture, and are pleased to share this with the community that truly led to the company’s success.”
- Non-Profit Beautify Earth and Zappos.com Team Up on 10-city Mural Tour Based on Zappos’ 10 Core Values – Zappos.com/Business Wire
- Zappos – 10 Walls, 10 Cities, 10 Core Values – Beautify Earth
- Meijer Unveils Heritage Center Rich with Company History – Meijer
DISCUSSION QUESTIONS: Should retailers do more to promote their core values and culture? Do you prefer the approach of Zappos or Meijer? Is there a better way to get the message out on corporate values?