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Is Gap Inc.’s Turnaround for Real?

6 Comments
With Gap Inc.’s second-quarter results topping Wall Street estimates for the fourth consecutive quarter, the company is executing a brand reinvigoration playbook designed to drive more relevance across its four…

Can Walmart Become a Fashion Destination?

21 Comments
Walmart is launching its first-ever Walmart Style Tour this fall, a 40-stop traveling fashion event aimed at bringing affordable, on-trend fashion directly to customers. How might Walmart’s efforts to rebrand…

Why Are Consumer Surveys Often Annoying?

21 Comments
A new survey from Shep Hyken, a customer service/CX expert, finds consumers don’t complete surveys because they’re too long, too frequent, or just pointless. What advice do you have to…

Does the NFL Have a Gen Z Problem?

15 Comments
The NFL, according to numerous reports, faces a challenge reaching Gen Zers, a troubling trend not only for the league but for the scores of advertisers backing America’s most popular…

How Will Holiday 2024 Shape Up?

19 Comments
Early forecasts for holiday spending are generally mixed due to uncertainty created by inflation effects, potential interest rate cuts, and a volatile election season. Salesforce last week predicted a 2%…

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