Email marketing may not get as much buzz today as other forms of online marketing, but it still has the highest ROI of any marketing channel. Should companies shift focus away from other more “buzzy” forms of online marketing like social and work on getting email marketing right?
Americans, a new study concludes, love complaining about subpar customer service. In what areas do you think retailers, particularly e-tailers, are most at risk of coming under criticism by customers?
With the stock market on a roll and unemployment near historic lows, how worried should retailer and brand execs be about a possible recession? Are retailers (especially brick and mortar) doing enough to prepare for a recession?
What is experiential retail? It’s when the retailer gives you a distraction in hopes you’ll find it compelling enough to want to hang out. Are many experiential retail efforts more likely to drive one-and-done rather than recurring visits?
Will American consumers return to new Toys “R” Us stores or have they permanently moved to other retailers at this point?
Last year, Estée Lauder Co. for the first time earned more revenue at airports globally than at U.S. department stores. Why have airports seemingly become more conducive to luxury spending?
It turns out 36 hours simply isn’t enough time for Prime Day. Amazon.com has announced that it will hold the sales promotion event for not one, not one-and-a-half, but two days this year. Will Amazon’s Prime Day 2019 further weaken some of its retail competitors?
Cleanliness in grocery stores means much more than “clean up on aisle five,” according to a recent survey of Consumer Reports members. What do you think registers as cleanliness at grocery stores in the eyes of consumers?
REI is discontinuing its mail order catalog in favor of launching the Uncommon Path print magazine dedicated to delivering inspirational stories about outdoor life and culture. What do you think of REI’s move to replace its mail order catalog with the Uncommon Path print magazine?
Retailers and suppliers both believe they’re benefiting from drop shipping online orders, according to a new study. Manufacturers, however, have struggled. Does it make sense for suppliers to focus their drop shipping business with a limited number of retailers?
