KFC is coming for the competition.

KFC brings back its beloved Chicken & Waffles in time for Mother’s Day.

KFC and Hismile are teaming up to release a unique toothpaste.

KFC is rolling out a new menu item for fans of saucy, shareable meals: the “Dunk It Bucket.”

KFC knows what its customers want.

KFC ruffled some feathers with news that its U.S. headquarters will be exiting its Kentucky home of Louisville. Does the brand lose credibility or authenticity due to this move?

KFC’s headquarters is moving out of its namesake state.

KFC is bringing back a sandwich with a strange past, but only in the U.K.

KFC has your Super Bowl cravings covered.

Yum! Brands is holding steady, with Taco Bell leading the way.

KFC fans rejoice! Nashville Hot Sauce returns to its famous bowls.

KFC continues to release quirky items to celebrate its unique place in pop culture.

KFC is opening a prototype restaurant focused on sauces and tenders.

KFC is releasing a “Buckets of Joy” design, limited merch, and a Festive Feast.

KFC is reportedly coming up with a new innovation.

KFC is getting into the holiday spirit, but only for British customers.

A new KFC-scented candle is available for purchase.

KFC has had a longtime rival in the Canadian-owned brand.

Taco Bell is stepping into new territory in a crowded culinary arena to promote a perennial favorite: the chicken nugget.

KFC has entered the world of anime in its latest attempt to appeal to a younger audience, with its longtime mascot Colonel Sanders appearing in a short video in the world of “Genshin Impact.”

KFC is the first fast-food chain to introduce this training.

Colonel Sanders is now part of “Funko Fusion” online.

KFC has announced new $5 deals to its Taste of KFC menu in the brand’s latest salvo in the fast-food wars.

Taco Bell is making the most money for Yum! Brands.

KFC is sponsoring Jaydon Hibbert, a triple-jump Olympic athlete.

Big names in the fast-food world like Burger King, Shake Shack, and KFC are on a mission to roll out digital order kiosks across the U.S. How can they take advantage of the efficiency gains of digital kiosks while still preserving personalized customer interactions and addressing dietary preferences?

U.S. fast-food chains are keen to expand to reach China’s large population.

Popeyes has surged ahead of KFC to claim the second spot in the U.S. chicken chain rankings, a decade after Chick-fil-A…

Yum Brands reported strong quarterly results, with KFC’s comparable sales surging 13% and beating estimates, driven by the popularity of cheaper…

Reviving the pre-pandemic pop-up hotel trend, Pabst has partnered with a motel in Traverse City, MI, to decorate and rent three Pabst Blue Ribbon-themed rooms tinged with 1980s nostalgia. What’s driving the pop-up hotel trend?

A recent survey set out to find which brand mascots stuck in consumers’ memories most strongly, and discovered some interesting trends in the process. Is it more or less important for a brand or retailer to have a mascot in 2019 than it was in the past?

The sustainable shoe e-tailer, Rothy’s, recently started a marketing campaign to launch a new shoe design. On the day of the big launch, however, Rothy’s sent out an “Ouch” email. Are you seeing a change in how companies deal with crisis management?

Kentucky Fried Chicken, which became KFC, in part because the company was looking to present a public image that did not so clearly identify with fried (see unhealthy) foods, is launching a new grilled chicken menu even though previous attempts have failed. Are consumers ready to buy grilled chicken at KFC?

It is by no means the first lawsuit challenging fast-feeders’ on the safety of food ingredients but it promises to be a high-profile case with potential precedent-setting results. A retired physician, Dr. Arthur Hoyte, supported by the Center for Science in the Public Interest, has filed suit against Yum! Brands, owners of KFC, for the use of trans fat oils in the preparation of its famous fried chicken. Will anti-trans fats lawsuits become more than a nuisance to the restaurant and CPG industries?

An investigator for People for the Ethical Treatment of Animals (PETA) videotaped workers at a Pilgrim’s Pride plant in West Virginia, which supplies KFC, abusing chickens prior to slaughter. The tape is said to show workers jumping up and down on live chickens, dropkicking them and slamming them against walls. What responsibility do restaurants and retailers have in how animals are treated prior to and during slaughter?

Did you hear the one about the Kentucky colonel, the racecar driver and the actress? KFC’s deal to hire racecar driver Dale Earnhardt Jr. to serve as a pitchman for the restaurant chain has already got people talking and, in the case of actress Pamela Anderson, writing letters to express dismay. What are your thoughts on KFC’s choice of Dale Earnhardt Jr. as its spokesperson? How should the company deal with the public criticism it receives from groups such as PETA?

Having unsuccessfully attempted to convince the consuming public and the Federal Trade Commission that fried chicken was the equivalent of health food, KFC is trying a less controversial approach this time with the introduction of a number of oven-roasted chicken items to its menu beginning May 10. What are your thoughts on KFC’s roasted chicken strategy?

KFC has ended its advertising campaign aimed at convincing consumers that fried chicken could be included among the foods eaten in a balanced diet. Will the fried chicken commercials pulled by KFC affect consumer confidence in the chain and its products?

A new commercial form KFC will try and convince consumers that fried chicken has a place in the diets of people who want to eat more healthfully, reports the New York Times. Is KFC on the right track with the new positioning presented in its commercials?

Consumers are eating more chicken than ever. They just aren’t necessarily getting it at chains such as KFC, Popeye’s and Church’s, reports Reuters. Can the chicken chains recapture share of chicken sales from burger chains, pizza parlors and other food service competitors?

KFC announced yesterday the chain has adopted eight guidelines for its poultry that coveres “adequate feeding of chickens, providing adequate growth space for normal development and inspections of facilities.” The company has come under attacks from PETA for some of its practices. How will the adoption of these guidelines affect the poultry, producers, retailers, and consumers?

Success is more than just a recognizable brand name or a good product at KFC, where its secret recipe preserves uniqueness, giving it its competitive edge. Will the presence of brand franchises increase in retail stores? What will this mean to the retailers and franchise licensors?