Negative employee = negative results

Through a special arrangement, presented here for discussion is a summary of a current article from Retail Contrarian, the blog of the Dynamic Experiences Group.
I suspect we can all agree that positive people have a positive impact on customers and results. So why aren’t employees with a negative attitude assumed to have a negative impact on customers and results?
I have a client whose business was on a roll this summer and then, all of sudden, took a dive. At first she thought it was traffic or the local economy, but as she poked around she discovered that one of her employees was very negative when the boss wasn’t in the store.
The owner hired a positive, upbeat person in place of the negative person. Sales went up over 30 percent. A negative employee was killing her business. Not hurting it. Killing it!
Why are employees negative? The number one reason is because they’re allowed to be. We’re accepting of the behavior.
Why do we accept negative behavior? The number one reason is probably that an owner or manager hates confrontation. Most of us do.
Even if you go to great lengths to avoid confrontations, you have to ask yourself: Which is worse, lost sales or a confrontation?
Another reason we accept negativity is because we hate having to find, hire and train new people. I totally get that. At the same time, though, you have to remember how much that negative person with the negative attitude is costing you in sales. The effort you put into replacing that negativity will easily pay for itself, and then some.
Other reasons I’ve heard why we accept people being negative:
- "They’re good salespeople." Yes, but they would sell a lot more if they weren’t negative.
- "He’s a good person." I’m sure he is, but imagine how much better he’d be if he knocked off the negativity!
- "She has a lot of problems." But it still isn’t okay to create more problems at work.
The good news is that most people will change when confronted. Some people will even be surprised they’re perceived as being negative. Many turn it around immediately.
Every now and then you get someone who either won’t or can’t change. Don’t wait them out. You give a final warning, and then they’re gone.
Why do negative sales associates often linger on sales floors? What are the best ways to improve an associate’s attitude?
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23 Comments on "Negative employee = negative results"
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Sometimes they are related to the management.
In cases not involving nepotism the answers range from inability to recruit and retain staff to indolence to—as the author notes—fear of confrontation.
The best way to improve an employee’s attitude is to discover what is at the heart of the negative behavior. Sometimes it’s a matter of pay, hours or working conditions. Other times the negativity may stem from a personal crisis.
In a well-functioning workforce other employees are often the first line of defense. They can intervene in ways management could (or at least should) never think of.
I believe the article captured the primary reasons, namely, the failure of management to take action. We don’t have an employee crisis when it comes to delighting customers. Instead, we have a management crisis.
My approach to employees is FIRE them up:
FIND the right people. Actively recruit for attitude as much as skills.
INVOLVE them. Create the culture and train accordingly.
REWARD them, including recognition for outstanding customer service.
EMPOWER them. Let them take ownership of the customer delight experience.
They linger precisely because of the top two reasons in the poll: Managers avoiding confrontation, or not wanting to go through hiring and training someone new. For the life of me, I don’t see how someone can be a good salesperson despite negativity. Best way to handle this is a brief but firm heart-to-heart with the employee, and quick action if they don’t turn it around. Personally, I don’t think “most people” will change when confronted. They may for a little while until they think things have blown over, but my experience has been that a negative person is, well, a negative person. Cut your losses early!
Second question first: there’s an old adage—hire the attitude and train the skill. Sure it would be great to find the whole package, but for me the deal maker and breaker has always been attitude.
As to why they linger, in addition to what is stated above, perhaps the boss doesn’t recognize a bad attitude when they see it because of their own filters (bad attitude). Or perhaps the boss does not spend time observing and does not have a robust customer feedback process.
Finally, if the attitude is poor because the employee doesn’t like the job then bosses should remember they will be doing that employee a favor by moving them out and on to perhaps a job they will enjoy. Although difficult and maybe uncomfortable, it could be a win-win conversation.
Most of the time it is a matter of misunderstanding. Store managers need to learn how to listen and how to respond to negative issues and attitudes. A small issue can grow way out of proportion if we do not “listen” and respond early. It can be like a fire and spread from one store to another it no time flat, so again we need to listen, be understanding and find a way resolve the issue, whatever it is. If we are to save a valuable sales person we must make the effort as owners and managers.
A good selection process can eliminate a lot of negative people from ever being hired. Those that slip by and get hired can be rooted out by owners and managers by closely monitoring sales results and customer surveys.
Negative people aren’t typically great sales people, but they can sure sell their negativity to the rest of the team and take morale down fast. The best defense is early action to find the cause of the negativity. If you can turn it around, great. If not, cut your loses by cutting them loose.
Negative sales associates linger because 1.) It takes too much effort to interview, hire and train a replacement, 2.) People hate confrontation and the threat of a lawsuit and 3.) They often go undiscovered. Once a negative associate is identified, holding a mirror to his/her actions can identify that there is a problem, and then coaching can frequently turn the problem around. Careful, written documentation is necessary to build a paper trail in our litigious world. Hopefully the employee will change and the paper trail will not be necessary.
The article mentioned many of the reasons—the boss not seeing the behavior, making excuses for the behavior, not wanting a confrontation and/or not wanting to hire someone else. The confrontation is inevitable—either to issue a reprimand, a warning, discussing the behavior, setting expectations or firing the individual. Clear expectations and enforcement of the expectations are necessary for a change.
Negative attitudes have myriad reasons. As the boss you can try to mitigate them but at some point, you have to move on. I’m still surprised that my Should You Fire This Employee Quiz still has over 50 percent of bosses never having even given a warning.
As the TSA says, “if you see something, say something.” No one wants to work with or shop with Bitter Betty.
Customers regard employees as being “the” company. You cannot afford to have negative employees, plain and simple. However, it’s not so simple to fire negative employees, or any employee for that matter, under certain circumstances. So when that is the case, you need to train “happy” employees to roam the business to be sure the customer is having a good experience.
It is also is very helpful for management to stay out of the office with the door closed and to be seen at all times of the day by all employees. And finally, please spare no expenses for whatever it takes to have all employees properly trained, not only for functionality, but also for proper treatment of customers. And one more thing, negative or hostile atmospheres do breed negative employees, so management and ownership needs to look in the mirror to be sure that negativity doesn’t start at the top.
Before I answer the question I first have to disagree with the comment that most people will change their attitude if told they are negative. Changing one’s attitude is not impossible but it is very difficult and the only person who can change an attitude is the person who owns the attitude.
Three of my favorite quotes when it comes to hiring are:
“Hire for attitude and train for skill.”
“Mind set over skill set.”
“If they don’t smile in the interview don’t hire them.”
Now to answer the two questions.
Find out why and if there are no changes, then there’s a saying that goes “don’t let the door hit you in the butt on the way out!” Life’s too short. If you are that unhappy that you are willing to hurt or kill the boss’ business then go start your own. You’ll soon understand all of the headaches that business owners put up with.
The number one rule in my store is that employees must be very friendly. I have let go of a few over the years after one warning for being rude to a customer, and I’m glad I did, as others took notice of how serious I am about service. What else do most small businesses have today, as a weapon to grow or even maintain their businesses? Excellent customer service is a must, and nothing else can be accepted in my opinion.
With online taking a larger chunk of brick-and-mortar business away every year, it is crucial to have the highest level of service possible, which does make a huge difference in where consumers spend their hard-earned dollars. Nothing else to elaborate on, as this is number one in my book.
Management in companies, large and small, more often than not are reluctant to engage in a difficult discussion with a marginal employee. This is primarily due to the management having no training is this area. Further, if the manager does confront the employee, they may take just as negative an approach to resolving the problem as the employee is taking with customers.
The best way to deal with questionable employees is to work directly with them, constantly and consistently. You have to lead by example, as simple and outdated as that sounds. Address the issues that the employee has with the job, the company and other employees. Face the uncomfortable situation and it will become easier to handle when the situation arisises in the future.
Negative staff tend to retain their jobs until the manager has had enough and can no longer accept the behavior. It lingers because hiring and training is difficult and expensive. It lingers because we do not want to have a confrontation. Plus, firing someone, especially a person needing the job to support the family, is emotionally difficult. Once we realize we are losing business and credibility because of negative employee, the task of removal becomes less difficult.
Negative employees are most often management’s problem, not an employee problem. Unpredictable schedules, irrational expectations and lack of training are just a few things that instill employee negativity.
Some retailers go so far as to impose scripted sales processes that leave little room for sales people to freely engage customers with their own personal style and personality. This only serves to dampen one’s spirit.
Negativity is a contagion that will quickly spread if management refuses to deal with it. Unfortunately, some employees have the ability to present a different face when the manager is in the room from what they present to fellow employees.
Too often positive minded employees must endure while managers choose to ignore their concerns. Ironically, it’s then the positive employees who choose to leave for a more positive work place.
There’s chocolate and vanilla for a reason: not all sales personnel do well with all types of customers. You recently heard of the snobby sales technique being more effective in lux lines?
Camradaries, mentoring, positive environments and attitudes by all employees, all contribute to improving a team member’s attitude. It starts with a workplace that creates a positive environment, offers great benefits and incentives for everyone, and delivers on the employee’s expectations.
The attitude of the employee (sales associate or any other employee) is crucial to not only the customer experience, but the internal culture. To the customer, the company is only as good as its weakest employee. So, here are three simple basics to consider:
1. Hire right in the first place. Make sure the personality and attitude fit the culture.
2. Train for technical and soft skills (relationship building and customer service).
3. Move people that aren’t customer focused (with the right attitudes) to a non-customer facing job — or out altogether.