What will drive food trends for 2020?
For the fifth straight year, Whole Foods Market has come out with its top 10 list of most anticipated and innovative food trends for the coming year. Regenerative agriculture, West African foods, meat-plant blends and new varieties of flour are among the influences and movements expected to take off.
- Regenerative agriculture: The term represents farming and grazing practices, including composting and crop rotation, designed to improve soil health and help fight climate change.
- Flour power: The gluten-free movement encouraged experimentation beyond wheat-based flour to almond and coconut and more flour alternatives (cauliflower, bananas, coconut, tigernuts) that are providing a protein and fiber boost.
- Foods from West Africa: The trio of tomatoes, onions and chili peppers form a base for many of the region’s dishes, with peanuts, ginger and lemongrass being common additions. Superfoods, such as moringa and tamarind, are expected to be seen more.
- Out-of-the-box, into-the-fridge snacking: “Hard-boiled eggs with savory toppings, pickled vegetables, drinkable soups and mini dips and dippers” as well as nutrition bars are all heading to the fridge as fresh grab-and-go options.
- Plant-based, beyond soy: Soy-based meat substitutes will be increasingly complemented by alternatives such as mung beans, hempseed, pumpkin, avocado, watermelon seed and golden chlorella (a type of algae).
- Everything butters and spreads: Non-peanut butter options like watermelon seed, pumpkin, chickpea and macadamia nuts are expected to gain popularity in part to eliminate the use of palm oil.
- Rethinking the kids’ menu: From organic chicken nuggets to non-breaded salmon fish sticks and pastas made from alternative flours, today’s kids are embracing adventurous diets with guidance from their Millennial parents.
- Not-so-simple sugars: Like flours, sweeteners are getting a makeover as syrupy reductions from monk fruit, pomegranates and coconut arrive to complement mainstays such as agave nectar, stevia and honey.
- Meat-plant blends: Mixing meat (mostly ground) with plants like mushrooms, wheat and barley yeast reduces fat and cholesterol and sneaks in additional nutrients while retaining the beefy taste.
- Zero-proof drinks: Hops-infused sparkling waters and alternatives to liquors meant to be used with a mixer, such as botanical-infused faux gin, are elevating non-alcoholic beverage options.
- Whole Foods Market predicts top 10 food trends for 2020 – Whole Foods Market
- Top 10 food trends for 2020, according to Whole Foods – CNBC
- These are 10 food trends Whole Foods says you’ll eat up in 2020 – Fast Company
- 10 Food Trends To Look For In 2020, According To Whole Foods –Forbes
- What We’ll All Be Eating Next Year (According to Whole Foods) – Chowhound
- Regenerative Organic Agriculture and Climate Change – Rodale Institute
DISCUSSION QUESTIONS: Which 2020 food trends on Whole Foods’ list offer the biggest opportunity for food retailers? Can you think of any trends that are missing? What will the changes mean for category merchandising and marketing?