Will COVID-19 turn us into a society of health nuts?
The spotlight on health from COVID-19 is expected by some to take the health and wellness movement to another level.
The predictions come as a wide majority of fatalities from COVID-19 were found to have already had underlying health conditions, such as lung, kidney or liver disease, asthma, serious heart conditions, obesity, diabetes and otherwise compromised immune systems.
The World Health Organization (WHO)’s #HealthyAtHome campaign encourages people to look after their mental and physical health through exercise and balanced diets, and medical experts are widely touting the benefits of strong immune systems.
“I believe very few people globally have not thought about their own health almost on a daily basis in the last six to eight weeks,” said Adidas CEO Kasper Rorsted on his company’s quarterly conference call last week. “So, the move towards a more health and exercise-oriented global population has been accelerated through Corona, maybe not in the short-term, but definitely in the medium-term and in the long-term.”
Katy Moses, managing director at KAM Media, a U.K.-based grocery consultancy, told Just-Drinks, “Healthy eating wasn’t a trend before — we had already adopted it as part of everyday culture. But I think we are going to become even more aware of what we eat and how we eat it.”
Mindy Grossman, CEO of WW International (formerly Weight Watchers), told Yahoo Finance, “Coming out of this, I do believe that health and wellness is not going to be a luxury going forward.”
So far, not much of the health advice is being followed. More runners can be found on streets, but that may because gyms are closed. The Wall Street Journal last week reported that comfort foods, such as frozen pizza and mac and cheese, are seeing a resurgence as housebound Americans “seek familiarity and convenience.”
In a statement, Carmen Bryan, consumer analyst at GlobalData, said he expects government-endorsed health programs and new and improved nutritious food labeling, to eventually drive a new health craze. He said, “While health consciousness appears to have taken a backseat for some consumers, it is likely to rebound in force.”
- Adidas AG ADR (ADDYY) CEO Kasper Rorsted on Q1 2020 Results – Earnings Call Transcript – Seeking Alpha
- Health and wellness will no longer be a luxury post COVID-19: WW International CEO – Yahoo Finance
- What will the post-COVID-19 consumer look like? – consumer trends – Just-Drinks
- Comfort Foods Make a Comeback in the Coronavirus Age – The Wall Street Journal
- With 83% of global consumers concerned about COVID-19, healthy eating is out and comfort eating is back, says GlobalData – GlobalData
- Navigating Your Life During Coronavirus – The Wall Street Journal
- What You Can Do About Coronavirus Right Now – The New York Times
- Can I Boost My Immune System? – The New York Times
DISCUSSION QUESTIONS: Do you expect the pandemic to elevate the health and wellness trend in America? What opportunities do you think will emerge for retailers and consumer-direct brands in this area?