Has McKinsey given the consulting industry a black eye?


A new best-selling book from journalists at The New York Times, “McKinsey Comes To Town,” documents decades of scandalous behavior by the consultancy, raising questions to some about the legitimacy of the consulting industry and whether regulation is required.
The charges outlined in the book include how the firm worked with insurers to slash claim payouts to poor households, its involvement in South Africa’s post-apartheid corruption scandal and its work supporting authoritarian regimes in China and Saudi Arabia.
In its highest-profile scandal, McKinsey in November 2021 agreed to pay nearly $600 million to settle investigations into its role helping “turbocharge” opioid sales that the authors noted followed support of tobacco and vaping firms. Walmart, Kroger, CVS and Walgreens have all been sued over not flagging suspicious opioid orders to authorities.
With controversies also faced by Bain and Boston Consulting Group, an article from The Economist, “Do McKinsey and other consultants do anything useful?,” explored whether ethical lapses, questionable conduct and often-hidden conflicts are hurting the consulting industry’s reputation and whether their advice is worth the risks for any organization, including consumer brands and retailers.
On a follow-up podcast, Thomas Lee Devlin, the author and a former Bain consultant, believes consultants still provide value in offering a “second opinion” in tackling major resets and their “specialist knowledge.”
He believes, however, that the consulting industry’s outsized growth — catapulted in recent years by digital transformation, ESG goals and consultancies taking on more active roles in projects beyond advice — has been accomplished without enough oversight and risk assessment.
Mr. Devlin believes “thorny questions,” such as consultants advising both “regulators and the regulated” and working with governments and state-owned enterprises, may require regulation. A “clear and transparent code of conduct at least is required” to ensure consultancies aren’t profiting by harming customers.
Mr. Devlin said, “It’s fair to say that years of rapid growth have created conditions for disreputable behavior to thrive. A firm with a few 100 partners can get by on the basis of personal ties and a sense of mutual duty, but a firm with a few 1,000 partners requires something different.”
- McKinsey Is a Consulting Powerhouse. But Is It a Force for Good? – The New York Times
- The scandals and hypocrisy behind McKinsey’s sterling reputation – The Washington Post
- Advising both Chinese state companies and the Pentagon, McKinsey & Co. comes under scrutiny – NBC News
- How McKinsey cashed in by consulting for both companies and their regulators – NPR
- When McKinsey Comes To Town — inside the global consulting giant – Financial Times
- Statement on the future of the EY organization – Ernst & Young
- Money Talks: Managing The Consultants – Spotify
- Do McKinsey and other consultants do anything useful? – The Economist
DISCUSSION QUESTIONS: Have the scandals at McKinsey and other larger consulting firms in any way impacted the retail consulting world? Does the consulting space need regulation, a code of conduct or at least reputational repair?
Join the Discussion!
18 Comments on "Has McKinsey given the consulting industry a black eye?"
You must be logged in to post a comment.
You must be logged in to post a comment.
Managing Partner, Advanced Simulations
Bob McCann used to say that a consultant is someone who takes your watch and then tells you what time it is. We should always have been wary of consultants. When I was at Quaker Oats in the 1980s, they told us to diversify – in the 1990s they told us to consolidate to our core. There are some very good people at McKinsey and Bain (I’m sure elsewhere too) – but if you’re not working with someone who’s really good, it’s your job to beware.
Professor, International Business, Guizhou University of Finance & Economics and University of Sanya, China.
Sometimes the best way to get the top management to hear you is to tell the consultant, who then advises the top management. And yes, gets paid for it.
Chief Strategy Officer, Hoobil8
Like any corporation, some oversight and regulation is necessary to ensure accountability. But consulting is a form of work that somewhat defies logic because it demands complete focus on the customer’s success rather than a focus on one’s own revenue.
Principal, Retail Technology Group
And often, the best best solution for the client is the simplest and the cheapest. We’re back to “doing the right thing” again.
Principal, Retail Technology Group
I have worked for one of the “big four.” The culture in these firms is sometimes questionable but they know better. Everyone knows the difference between right and wrong. The issue is to always pick “right.” Regrettably, when firms decide to stray from the path, they bring additional scrutiny upon themselves and their entire industry. Bad decisions may have impacted the retail consulting world but that does not mean that there are not very good consultants within all of these firms.
EVP Thought Leadership, Marketing, WD Partners
McKinsey scandalous? Ya think? Wow. They are now synonymous with consulting gone bad and capitalism at its worst. Having said that, I can’t think of a similar case where something as directly evil as their newly uncovered deeds has happened in retail consulting. Perhaps because the “sell” and even the product is much simpler in most cases, I’m not sure, but figuring out a way that stores can be more productive in the path of the e-commerce tsunami certainly seems more benign right from the start than scheming out a way to sell more addictive drugs.
Professor, International Business, Guizhou University of Finance & Economics and University of Sanya, China.
It is all about the money.
But it is also about doing business. The judgment should not be who you work for but the job you are doing. If the country’s largest buyer of military equipment is Saudi Arabia, how can we criticize another organization for doing business with this authoritarian regime? Should I not teach college students in China because China’s government is authoritarian?
Transparency is the answer. If there were transparency, they would not be involved in the opioid crisis or government scandals internationally. If they are engaged in unlawful projects, they, too, should go to jail.
Do they need regulation? That would be another can of worms. In many cases, that won’t happen as they are intimately involved in the government and with our politicians. A code of conduct would be nice.
Co-Founder & Partner, Ascendant Loyalty
President, SSR Retail LLC
It’s amazing that the consulting industry has made it this far without some sort of oversight. Government regulation won’t stop these behaviors, mostly because business will always drive the engagement. But consulting firms should be pro-active in setting standards before the lawmakers step in.
Contributing Editor, RetailWire; Founder and CEO, Vision First
Elite advisory groups have always been secretive – with an air of superiority – about their skills, clients, strategies and any tangible business value provided. Ultimately working with bad actors absolutely gives them a black eye.
Vice President, Strategic RelationsHamacher Resource Group
One would hope that individuals involved in the consulting industry, not dissimilar to other industries, are acting professionally and with good intent. That said, consulting often gets low marks when it comes to honesty and reliability. More regulation will not overcome those who have less-than-reputable approaches.
If a consultancy practice earns a bad reputation due to systemic illegitimacy, they will likely have a difficult time regaining their footing. I believe that because of a few bad apples you don’t chop down the entire tree.
Properly aligned and with good practices, an outside viewpoint from a consultancy can bring significant value. Personally speaking, the insights and experience offered by our firm’s boutique and focused consulting for more than 40 years has certainly served our industry partners well!
Independent Board Member, Investor and Startup Advisor
President, The Treistman Group LLC
So, what do you think about public defenders selected by the courts? Their job is to defend those who otherwise might not afford attorneys — and that includes those who are guilty of a crime. I think it’s impossible and not in the interest of free enterprise to set criteria for consulting companies. And for those companies, countries and agencies that are bad actors, there will always be those who assist them, whether they are grouped in the category of consultancies, foreign agents or those individuals who get paid to advise.
Co-founder, RSR Research
I have never been fond of the big consulting firms and made a conscious decision not to ever use them as a CIO – especially after cleaning up a big mess they’d made at one shop.
I used to say about a different one, “Have a five minute conversation over dinner, watch the consultant scribble on a napkin and the answer is always seven figures.”
None of this is new, though the scale and scope are sort of shocking. There was some oversight instituted, I think when the same firm that would audit would then send in its own consultants to “fix the problems they’d found.” I believe they can’t do that anymore. For the rest? Well…
CEO, Hanifin Loyalty LLC
CFO, Weisner Steel
Geesh! How broad a brush do you want to use? Of course there are bad actors in consulting or any industry, but it’s absurd to extrapolate that to everyone. Basically you get what you pay for: if you want to pay someone to show you how to do wrong, you will always be able to find someone … unfortunately.
As far as the bigger question (“do retail consultants actually do anything useful”)
they can, but as always “caveat emptor.”
Vice President, Research at IDC
McKinsey has over 30,000 employees. I seriously doubt my one instance (good or bad) will influence the company or its market reputation. The company has been embroiled in scandals, political and apolitical because of one key fact — they work with powerful people at the heads of organizations. There will always be temptation and working with power means the allure of power and in turn scandal at all levels. However, consultants serve a critical need and sometimes they are used as a scapegoat for power, which the best firms have learned how to manage and mitigate. Even if they needed oversight, the independent nature of the business makes it almost impossible.
Founder & CEO, HotWax Commerce
McKinsey has been under scrutiny because of its numerous connections to scandals. Their activities have been incredibly fallacious. Retailers are already struggling with the economic crisis. On top of that, wrong advice from such consulting firms can potentially do irreparable damage. However, everyone is aware of the housing crisis in 2008. Every accused party managed to bail out. In a similar vein, there’s a possibility McKinsey will be able to do so too.