A university study finds originality and follower size are among the common factors driving engagement in influencer campaigns. However, many influencer attributes fall under the Goldilocks Effect, or the sweet spot between too little and too much. What factors drive optimal engagement in influencer campaigns?
Walgreens is coming to the rescue of parents caring for sick kids in the middle of the night. The retailer’s same-day delivery program is going 24/7 as of today. How will 24/7 delivery shape consumers’ views of Walgreens?
Some market watchers see the biggest benefit from the proposed merger of Kroger and Albertsons being the extended geographic reach and consumer data access that could help Kroger capitalize on the burgeoning retail media opportunity. What would the proposed merger of Kroger and Albertsons mean for the retail media space?
One of the biggest candy manufacturers is slowly rolling out a new, paper-based wrapper material in Australia and New Zealand that could prove to be a more sustainable alternative to the plastic typically used. Do you see recyclable candy wrappers as an innovation that will catch on with American consumers?
A record number of consumers in search of deals on holiday gifts went shopping in stores and online over the Thanksgiving Day weekend, according to the results of a new survey by the National Retail Federation and Prosper Insights & Analytics. What are your takeaways from the Thanksgiving weekend results?
Echo devices continually rank among Amazon.com’s best sellers, but the Alexa business is reportedly bleeding money and management is facing questions about the initiative’s viability. Do you eventually see voice shopping taking off, or do see other ways to drive incremental revenue from Alexa-enabled devices?
Macy’s has been pursuing opportunities to grow its business through store-within-a-store partnerships, and in its latest alliance is teaming up with Claire’s to open shops inside 21 Macy’s stores, including eight flagship locations. Are Claire’s and Macy’s a good match?
Major off-pricers have raised their full-year outlooks, confident in their ability to reposition their mix for an increasingly promotional environment. Apparel resale marketplace thredUP, however, reduced its outlook due to the competition from traditional retailers. Do you see the heightened promotional environment being risky for off-pricers and those in the resale market?
Will it be Amazon or Asda that joins Etsy, Kroger and Publix into the finals of the 2022 edition of the RetailWire Christmas Commercial Challenge? What is your critique of the Christmas spots from Amazon and Asda?
YouTube in late 2020 launched its Shorts feature to keep up with a new generation of competing video services posting short-form content. Now YouTube has added an e-commerce element to Shorts, so customers can buy as the minute-long videos fly by. Do you see shoppable ads on Shorts making it more likely that users will see YouTube as a place for shopping as well as watching content?
