This year’s Super Bowl 2025 made it clear that AI isn’t just something we use; it’s something brands want us to relate to. How can retailers ensure AI-driven marketing maintains authenticity and emotional connection with customers?

This year’s Super Bowl ads showcased celebrities, tapped into nostalgia, and aimed for laughs. Which one did you think was the best?

Starbucks says it has the cure for the Super Bowl hangover blues.

Super Bowl LIX is shaping up to be a massive retail event aside from the game itself. Is the big game becoming an omnichannel shopping holiday?

Just ahead of Super Bowl LIX, Dunkin’ has debuted the ultimate DunKings tracksuit by Juicy Couture.

Super Bowl LIX is shaping up to be a major incentive for wing-lovers to chow down.

The best Super Bowl commercials throughout the years have been cultural touchstones.

Standing out among a plethora of food deals arriving ahead of the Super Bowl, 7-Eleven is offering a free pizza with customers’ first order on the 7NOW Delivery app. What’s your favorite type of food deal around the Super Bowl?

Totino’s is looking to win the Super Bowl ad game with Tim, Sam, and Chazmo.

KFC has your Super Bowl cravings covered.

Joining DoorDash and Uber Eats, Instacart is rolling out its first Super Bowl commercial with the goal of turning the delivery platform into more of a household name. Does Instacart need a major brand-building push?

Carl’s Jr. has collaborated with Alix Earle to help the pain of Super Bowl hangovers one burger at a time.

Looking for the most delicious and least expensive Super Bowl eats? Head to Marco’s.

The winner scored $1 million and the chance for their ad to air during Super Bowl LIX.

ALDI knows that its customers are taking a financial beating.

Buffalo Wild Wings has a fun promotion for its fans ahead of the Super Bowl.

Shania Twain is the company’s “spokes-voice.”

Super Bowl 2025 will have more AI and fewer movie trailers.

Super Bowl fans can use Melinda’s Hot Sauce to make special wings for the big game.

Walmart is offering its customers a “super” discount.

Do these creators have what it takes to win a Super Bowl spot and $1 million from Doritos?

After over a decade out of the Super Bowl ad game, General Mills hopes to score big with viewers by promoting Totino’s Pizza Rolls in a new commercial during the big game.

On a mission to win back customers after sales dropped month-over-month in December and January, online retailer Temu spent $15 million on giveaways and TV ads at the Super Bowl this year for its “Shop Like a Billionaire” slogan to be showcased.

Super Bowl LVIII may have ended, but the commercials from the big game are still making waves. Which commercials aired do you perceive as the most successful, and which do you believe missed the mark?

Uber Eats finds itself entangled in controversy following the airing of its Super Bowl commercial, which included a joke about peanut allergies.

As the Super Bowl approaches, the impact of commercials on retail sales has become a topic of interest. Do you believe Super Bowl ads justify their high cost?

Planning a meal to serve to family and friends in 2024 could be a bit easier than expected, as consumers will find that prices on some Super Bowl staples have gone down from last year.

Bud Light is launching a humorous Super Bowl ad in an attempt to recover from last year’s consumer boycott. Can a return to humor help the company recover its standing with beer drinkers?

Budweiser has brought back its unforgettable Clydesdale horses for a commercial set to air during Super Bowl LVIII.

Etsy has announced its new AI-powered Gift Mode shopping feature that helps users find gifts tailored to the receiver’s interests. What do you think of this tool and the platform’s potential as a gift-giving destination?

The Temu e-commerce site has only been live in the U.S. since September, but that didn’t stop the Chinese-owned marketplace from looking to connect on a long ball during the broadcast of Super Bowl LVII. What do you think Temu set out to accomplish with its Super Bowl Sunday commercials?

The broadcast of Super Bowl LVII featured a halftime show by Rihanna. ESPN reports she “crushed her performance.” The same may be true of some of the commercials that aired during the game. Which commercial do you think won Super Bowl LVII?

Lowe’s is the official home improvement retailer of the National Football League. It will also be one place where some customers can go on Sunday to listen to the Super Bowl broadcast. What will Lowe’s in-store broadcast of the Super Bowl mean to customers and associates in the chain’s stores in Kansas City, Philadelphia and Phoenix?

For the second year in a row, the Super Bowl and Valentine’s Day are within days of each other, posing challenges for grocers’ marketing teams. How should grocers thread the needle to promote both the Super Bowl and Valentine’s Day during the same time period?

What would the Super Bowl broadcast be without the Budweiser Clydesdales? Fans will get to find out as the beer brand has decided to take a pass on advertising on this year’s television broadcast. What do you think of the decision by Budweiser to skip the Super Bowl and reallocate advertising funds to COVID-19 vaccination communication efforts instead?

Domino’s is launching a new rewards scheme that the company believes will lift not only increase its own sales, but the category as a whole. Will Domino’s Points for Pies program prove successful in converting large numbers of customers from rival pizza sellers to its own?

Despite a 10 percent drop in NFL ratings this season after sliding nine percent in the 2016 regular season, Super Bowl LII ads are reportedly costing more than $5 million for a 30-second spot — about even or a bit higher than 2017 levels. What can Super Bowl ads do for brands that regular ads can’t?

Kraft Heinz, doesn’t expect to get much out of its salaried workers on the Monday following the Super Bowl, so the company has decided to give them the day off, also calling on others to join it in asking Congress to make “Smunday” a national holiday. Do you think there is a legitimate case for Congress to declare the Monday following the Super Bowl to be a national holiday?

Marketers behind the Snickers brand are hoping their decision to air a live spot during this year’s Super Bowl broadcast will make their candy the clear commercial winner of the big game. What does it take for brands to break through on the Super Bowl broadcast in today’s world?