Al McClain

CEO, Co-Founder, RetailWire

Al McClain is CEO and co-founder of, the expert discussion community for the retailing community. He has spent 30+ years in the retail, tech, and CPG spaces. Al’s career highlights include management positions with Reily Foods, Bestfoods, Red Rose Tea, and Progressive Grocer (Trade Dimensions and Retail Insights divisions). He also co-founded in 1997, a precursor to

Al has worked with many major tech companies and spoken at Shoptalk, the National Grocers Association convention, IIR’s Shopper Insights conference, the Magazine Publishers Association conference, the d2 Digital Dialogue conference, the Category Management Association conference, and Future Stores Miami. He has written for publications such as Nielsen Wire, Loyalty Management,, and He lives in South Florida.

  • Posted on: 01/07/2020

    Group says Amazon wants workers to keep quiet on its climate change strategy

    Amazon is certainly entitled to enforce public communications policies. Unfortunately, governments and businesses have dragged their collective feet for so long that climate change has become a global crisis/catastrophe. In that light, it's going to be difficult to muzzle workers who care about their future, and that of generations to come.
  • Posted on: 01/06/2020

    Did Domino’s gouge Time Square revelers?

    It's definitely not a crisis, and it is supply and demand, sort of, but it's also taking advantage of people who are in holding pens for many hours, waiting for the ball to drop, without even bathroom access. Sure, we know there are lots of better pizza options in NYC than Domino's, but lots of these folks were presumably first-time tourists with little to no city knowledge and they were in holding pens without any options. A better option would be for Domino's corporate to offer free pizza to these tourists as a PR/goodwill gesture.
  • Posted on: 12/23/2019

    Is Wawa in hot water over its data breach?

    It's "ho hum" unless you have your identity stolen. At that point, it becomes a crisis that is not easily fixed.
  • Posted on: 12/23/2019

    Is Wawa in hot water over its data breach?

    I agree with you, Dave, that the impact will be minimal. But, isn't amazing and unfortunate that any retailers are still not chip-compliant and even more astounding how long it takes some retailers to find malware and how little protection they really provide consumers? Many of these businesses are extremely large and I think they have an obligation to provide better card and data security for their shoppers.
  • Posted on: 11/19/2019

    Chick-fil-A Foundation changes charitable giving and controversy follows

    The problem, of course, is that a chicken sandwich from Chick-fil-A has always included a dose of moralizing.
  • Posted on: 10/04/2019

    Should companies have to pay you to use your personal data?

    MAYBE in a perfect world this would be a good idea. Unfortunately, we live in a world where we can't (and the government can't or won't) stop robo calls, phone scammers and fraudsters, junk snail mail, and misleading or spam e-mail. There is zero chance of this being successfully implemented, and political candidates should focus on actually getting basic things done that have a chance of working in the real world.
  • Posted on: 09/04/2019

    Will Walmart’s customers accept its rejection of the firearms ‘status quo’?

    Sure, they will probably lose a little business, but sometimes you have to do the right thing because it is the right thing. The federal government is failing us on gun violence, the environment, health care, and many other issues and numerous retailers are stepping up to try to at least partially fill the gap. I hope we don't have to hit rock bottom before government wakes up, because we may not recover if we do.
  • Posted on: 08/06/2019

    What are the signs of a dying retail business?

    I always look at the outside of the store or mall: the parking lot, sidewalks, shrubs, etc. When they are poorly maintained and/or trashed, it's a sign the business doesn't care. Unfortunately these days, even thriving businesses like Publix and Costco often do a poor job of outside maintenance, so it may not be the sign that it once was.
  • Posted on: 07/22/2019

    Should retailers hire more ex-cons?

    So, what should we do with those who have committed more serious crimes? Locking them up and throwing away the key hasn't worked too well. Who will be willing to hire them?
  • Posted on: 06/24/2019

    How do consumers define cleanliness in grocery stores?

    One area not mentioned so far is the parking lot. When customers drive to a store, it is literally the first thing they see. Many retailers and specifically supermarkets have fairly clean stores inside, but do a terrible job keeping the trash out of their parking lots, and maintaining shrubbery, etc. so the place looks inviting on the way in. Locally here in South Florida, Publix does a bad job with their parking lots, which has always surprised me, and Walmart does a horrible job, which doesn't surprise me. Costco is ok but not great.
  • Posted on: 06/17/2019

    Shake Shack founder says, ‘Do it. Don’t talk about it (sustainability initiatives) until asked.’

    I just can't totally buy everything Danny Meyer is selling. It's great to talk about sustainability and clean food and all (all the while saying you aren't talking about it) but when a double cheeseburger alone has as much sodium as is recommended an adult get for a whole day, it makes me suspicious about the other claims he makes.
  • Posted on: 06/05/2019

    Will a city’s ban on tobacco sales catch on across the nation?

    As a personal matter, and as a reformed smoker, I love it. But there are issues. Smokers will indeed go to wherever they have to to get their smokes, so this won't stop anyone from smoking, just make it a tiny bit harder. Smoking is highly addictive and those still smoking are simply unable to stop, regardless of health concerns. The idea of exempting upscale cigar bars and hotels is laughable. Bottom line: we can't outlaw cigarettes and/or tobacco until and unless we come up with a treatment plan to help seriously addicted smokers get off tobacco. It would be nice if we could just wish away things we don't like, but it isn't that simple. If Beverly Hills truly wants to ban the sale of cigarettes, they need to come up with a plan to help retailers and smokers who will be affected. But they won't.
  • Posted on: 05/23/2019

    Are retail HQs and stores suffering a communication breakdown?

    Communications between retail HQ and store associates is generally a one way street, and one could argue the street is going the wrong way. Many retail HQ execs rarely if ever visit stores and when they do it is a "roll out the red carpet" situation, so they don't get the real picture of store-level conditions. Retailers often say how important store associates are, yet the strategy and many of the tactics come from execs far removed from the customer, who are executing based on vendor payouts or direction from the top of the pyramid, which is even farther removed from the customer. Make communications a real two way street and results and conditions will improve.
  • Posted on: 04/04/2019

    Chrome extension shows Goodwill to shoppers, not to Amazon or Walmart

    This may or may not work, and it may or may not have much of an impact on Goodwill's revenue - I kind of doubt that either will happen. But, I really give them kudos for innovative thinking. They seem to be rewriting the rules for secondhand shops in a number of ways.
  • Posted on: 03/26/2019

    Can baristas keep up with their robotic challengers?

    We're in for a bifurcated future. As the price of robotic systems declines, we'll see them when efficiency, convenience, and price are the keys. Where the experience is the thing, we'll still need humans, at least for now.

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