Used is “in,” and Walmart is perfectly positioned to have a big impact. Price-conscious Walmart shoppers may appreciate the added “legitimacy” that Walmart brings to an already rapidly growing category. But instead of cool/hip shoppers, Walmart brings an everyday practicality. Walmart getting in the game means that the game will change – regardless of whether Walmart is successful or not, they will impact the category in a big way.

I see this as a play for allowing other retailers to use the Walmart platform. The difference here is that there is a partnership with both companies working together versus one just licensing the use of the platform. With the emphasis they are making on fashion, this seems like a good partnership for both sides.

When I first started reading this article, the infamous song “Sears has everything” began ringing in my ears. This deal I believe will be giant. The power of Walmart will literally drive customers to the sales tables. And Jenn Volk? She obviously has done a marvelous job at positioning thredUP for this business boom.

Gotta love it when 1 + 1 = 3, or 5, or 6. A whole new audience for thredUP and a whole new tentacle for Walmart. Do I sense Amazon-like thinking?

Gee! Finally someone has one-upped Amazon.

The sharing and resell arena was on fire and gaining momentum before the COVID-19 pandemic struck. For Walmart and thredUP, this is a win-win scenario for both companies. As we navigate through the post-COVID-19 economy, partnerships, and collaboration will be key for all companies, as they collectively work to provide outstanding customer experiences.

From thredUP’s perspective, the company will now have access to a far broader consumer base, and the opportunity to acquire new customers beyond the constraints of their own platform. For Walmart, this is yet another diversification strategy and represents a potential revenue growth segment.

It will be interesting to see how this plays out.

This is a great way for Walmart to bolster its online presence – which is weaker in non-food than grocery and is especially weak in apparel. It also gives Walmart a slice of the action in the resale space which has been growing rapidly. It is also a win for thredUP as it expands its reach and ecosystem of buyers and seller.

This will be a great partnership. Walmart will be able to offer secondhand goods from thredUP extending their product offerings from new through secondhand goods while thredUP gets access to Walmart’s huge online base of customers. Both companies’ competitors should take note as this deal will change the perception of the secondhand market.

Everyone disses Amazon for folding brands into their marketplace and then knocking them off. Walmart does the same only a little more honestly through acquisition/partnership: Jet, Bonobos, Modcloth, Eloqui, etc. So hopefully we “get” the pattern; partner with, acquire talent, then dump the brand and use the talent and what you learned for the mothership. Welcome to 21st century retail: Big fish eat little fish.

It might initially sound like an odd couple deal but it brings advantages to both companies. Each has established itself as a place for price conscious customers and with this the arrangement brings value to each company. Walmart get access to brands that otherwise would be not available on its website and does so at price points that will appeal to its existing customer base. thredUP gets access to Walmart’s very large value focused customer base and its customers get free shipping for orders $15 dollars less than thredUP offers with no restocking fee.