Krispy Kreme News

Krispy Kreme doughnuts

Krispy Kreme Celebrates National Doughnut Day With $2 Dozen Deals and a Sweet Freebie

Krispy Kreme celebrates its sweetest day of the year with super savings for customers.

Krispy Kreme doughnuts

Krispy Kreme Slapped With Investor Lawsuit Over McDonald’s Rollout Delay

Krispy Kreme may have to pay up.

Image of McDonald's and Krispy Kreme signs

Krispy Kreme and McDonald’s Reevaluate Rollout for Doughnut Partnership

Krispy Kreme is reevaluating a partnership to bring doughnuts into McDonald’s restaurants.

Krispy Kreme Minis For Mom

Krispy Kreme Rolls Out Mother’s Day Sweet Treat, ‘Minis for Mom’

Moms can find the perfect treat during Krispy Kreme’s latest promotion.

Krispy Kreme Cheesecake Doughnuts

Krispy Kreme’s New Doughnuts Are a Cheesecake Lover’s Dream

Krispy Kreme has introduced a trio of cheesecake doughnuts.

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Krispy Kreme Serves Up Sweet Relief for Tax Day

Krispy Kreme Doughnuts is taking the sting out of tax day with a sweet deal for its customers.

Burger King Offering Discounts for Pi Day & Daylight Savings Time Ending. Here's What You Can Get.

Burger King Offers 1-Cent Cheeseburger for Tax Day Promotion

Burger King is launching a 1-cent cheeseburger promotion for a limited time.

Krispy Kreme Launches Bunny-Themed Doughnut Line for Easter

Krispy Kreme Launches Bunny-Themed Doughnut Line for Easter

Krispy Kreme is getting into the holiday spirit.

Krispy Kreme is celebrating St. Patrick's Day with four new doughnuts.

Win Free Krispy Kreme Doughnuts for a Year: ‘Share the Taste O’Luck’

Krispy Kreme’s giving customers the chance to win free doughnuts for a year.

Krispy Kreme Mardi Gras collaboration

Krispy Kreme Is Giving Away Free Doughnuts for Mardi Gras

Get those beads ready for a free doughnut at Krispy Kreme on Fat Tuesday.

McDonald's restaurant

McDonald’s Expands Krispy Kreme to NYC and Brings Back Fan-Favorite Bagel Sandwiches Nationwide

McDonald’s Big Apple customers can now enjoy Krispy Kreme doughnuts, and the nation will once again be able to find the chain’s bagel sandwiches.

Krispy Kreme store

Krispy Kreme Stock Takes a Nosedive After ‘Weak’ Outlook and Harsh Q4 Results

Krispy Kreme stock takes a nosedive after delivering poor Q4 results.

Krispy Kreme & Hulu Join Forces for Movie Snack Doughnuts

Krispy Kreme & Hulu Join Forces for Movie Snack Doughnuts

Krispy Kreme has a fun new promotion.

Krispy Kreme

‘Krispy Kreme Baby’ Gets Sweet Surprise From Doughnut Chain. Here’s What Happened

Krispy Kreme knows how to treat its youngest fans.

Krispy Kreme Valentine's Day Doughnuts

Krispy Kreme Delivers Love to Doughnut Lovers for Valentine’s Day With ‘Hearts in Bloom’ Collection

Krispy Kreme has launched a delicious collection of four doughnuts for Valentine’s Day.

Krispy Kreme

Krispy Kreme Drops 9 ‘More Faves to Crave’ Flavors

Krispy Kreme continues to surprise its customers with limited-release treats.

Krispy Kreme doughnuts

Krispy Kreme Teams Up With Pop-Tarts for ‘Crazy Good’ New Doughnut Collection

Krispy Kreme and Pop-Tarts are teaming up for a new sugary collab.

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Krispy Kreme Kicks Off 2025 With a Dozen Doughnuts for $12

Krispy Kreme is offering donuts at a price that can’t be beat for a limited time only.

Krispy Kreme

Krispy Kreme Sweetens the Holidays With Free Doughnuts on Annual ‘Day of the Dozens’

Krispy Kreme will celebrate Day of the Dozens on Dec. 12, when customers can enjoy BOGO-free dozen original glazed doughnuts.

Krispy Kreme 'Grinchmas' Holiday Donuts

Krispy Kreme Launches Festive ‘Grinchmas’ Holiday Doughnuts

To give a naughty and nice twist to the holiday season, Krispy Kreme has launched a line of “Grinchmas” holiday doughnuts.

Krispy Kreme Celebrates World Kindess Day Today with Free Doughnuts. Here's How To Get Yours.

Krispy Kreme Celebrates World Kindness Day Today With Free Doughnuts. Here’s How To Get Yours

Krispy Kreme is doing its part to spread the sweetness.

Krispy Kreme Offering 13-Cent Doughnuts on Friday the 13th

Krispy Kreme Offering 13-Cent Doughnuts on Friday the 13th

The Krispy Kreme promotion is available for one day only.

Krispy Kreme and Barbie Collaboration

Krispy Kreme Celebrates 65th Anniversary of Barbie With Doughnut Collection

Krispy Kreme is celebrating Barbie’s 65th anniversary with a doughnut collection honoring the iconic children’s toy.

Krispy Kreme

Krispy Kreme Is Offering a Dozen Doughnuts for $2 This Labor Day. Here’s How To Get Them

Krispy Kreme has a great Labor Day promo for patrons.

Here's Everything We Know About Krispy Kreme & Dr. Pepper's Doughnut Collaboration

Here’s Everything We Know About Krispy Kreme & Dr Pepper’s Doughnut Collaboration

This is the first time that Krispy Kreme and Dr Pepper have teamed up.

Krispy Kreme is Expanding in McDonald's Nationwide. Here's What We Know.

Krispy Kreme Is Expanding in McDonald’s Nationwide. Here’s What We Know

Krispy Kreme previously announced its McDonald’s expansion plans.

Krispy Kreme Sold Its Majority Ownership of Insomnia Cookies. Here's Why.

Krispy Kreme Sold Its Majority Ownership of Insomnia Cookies. Here’s Why

Krispy Kreme sold off its majority ownership of Insomnia Cookies.

Krispy Kreme Donut Giveaway What We Know

Krispy Kreme Doughnut Giveaway: What We Know

Krispy Kreme will be giving away doughnuts all throughout July.

Krispy Kreme & 'Friends' Donut Collaboration What We Know

Krispy Kreme & ‘Friends’ Doughnut Collaboration: What We Know

Here’s everything we know about the Krispy Kreme and “Friends” collaboration.

Krispy Kreme doughnut shop at Times Square in Manhattan, New York City, USA

Krispy Kreme Announces National Doughnut Day Deals

Here’s how to get your hands on a sweet treat at Krispy Kreme for National Doughnut Day.

Krispy Kreme Debuts New Rewards Program

Krispy Kreme is introducing a new program that piggybacks on its existing Krispy Kreme Rewards.

Image of McDonald's and Krispy Kreme signs

McDonald’s To Sell Krispy Kreme Doughnuts Nationwide by End of 2026

The fast-food powerhouse is expanding its partnership with the baked goods giant beginning later in 2024.

Woman holding Krispy Kreme box

Share the Luck With St. Patrick’s Day Doughnuts at Krispy Kreme

The doughnut chain’s customers are the lucky ones on St. Patrick’s Day.

Krispy Kreme sign

Krispy Kreme Responded to Cell Phone Outage With SOS Doughnuts

No cell service on Feb. 22, 2024? Krispy Kreme came to the rescue with a hot doughnut for affected customers.

Krispy Kreme Looks To Sell Insomnia Cookies Unit

Krispy Kreme is considering options for its Insomnia Cookies unit, which may include a sale, as the company shifts its attention…

Does Krispy Kreme fill a hole in McDonald’s menu?

Does Krispy Kreme fill a hole in McDonald’s menu?

McDonald’s is beginning a small test of the sale for a limited time of select Krispy Kreme doughnuts at nine restaurants in Louisville and the surrounding area. Does the collaboration between Krispy Kreme and McDonald’s make sense for both companies?

Are fuel-driven deals worth pumping?

Are fuel-driven deals worth pumping?

Aligned to the hike in fuel prices, Krispy Kreme is offering a dozen Original Glazed Doughnuts every Wednesday for a limited time for the price of a gallon of regular gas. Do you think fuel-based promotions today will be significantly more effective than if they were run at the same time last year?

Vaccinated Americans like getting retail thank you freebies

Vaccinated Americans like getting retail thank you freebies

New research suggests there is little downside for companies offering free products to Americans who have gotten vaccinated against COVID-19. Where do you come down on the business case for retailers offering promotional rewards to people getting COVID-19 vaccines?

Will COVID vaccine promos take retail sales higher or just provide a short sugar rush?

Will COVID vaccine promos take retail sales higher or just provide a short sugar rush?

Retailers and other companies are very keen to get employees and customers on the COVID-19 vaccine bandwagon with the hope of bringing their businesses back to some semblance of pre-pandemic normalcy. Do you expect to see large numbers of promotional offers from retailers and brands around COVID-19 vaccinations?

Retailers show essential workers their appreciation with promotional perks

Retailers show essential workers their appreciation with promotional perks

Gift giving during the novel coronavirus pandemic could drive the heaviest season for package delivery in history and Krispy Kreme is showing appreciation to the people who will be working to make it happen. Do you think more promotions like Krispy Kreme’s should be aimed at delivery workers, mailer carriers, etc., year round?

What can retailers do for 2020’s graduates?

What can retailers do for 2020’s graduates?

A host of retailers, restaurants and brands have reached out to celebrate 2020 high school and college graduates who, with schools suddenly closed, have missed out on once-in-a-lifetime events. What opportunities do you see for retailers or food establishments to celebrate and support 2020’s high school and college graduates?

Does experiential retailing play better on the Great, White Way?

Does experiential retailing play better on the Great, White Way?

Krispy Kreme last week announced plans to open a 4,500 square feet, 24-hour Times Square outpost. Does the consumer desire for experiences offer more opportunities in tourist destinations such as Times Square than in other locations that do not have the same attractions?

Are 'free' product days worth retailers' efforts?

Are ‘free’ product days worth retailers’ efforts?

On June 2, “National Donut Day” also known as“National Doughnut Day” saw a number of large and smaller doughnut sellers give away free products to customers. Do you see annual national days as a proven marketing tool to reach new and existing customers or are they largely ineffective in achieving those goals?

Could Starbucksization mean a Krispy Kreme comeback?

Krispy Kreme, a company that has long kept coffee on its back burner, is trying to up its game in the space where Starbucks dominates, testing out changes that will make its stores more like Starbucks in both product and experience. Does Krispy Kreme have a chance at establishing itself as a viable alternative to Starbucks?

Retail Customer Experience: What Will It Take to Solve the Millennial Mystery?

In 1939, Winston Churchill famously called Russia “a riddle, wrapped in mystery, inside an enigma.” These days, the same can be said in reference to Millennials. What would your list of the distinct attributes of the Millennial consumer include?

Favorite Fast Foods From Your Own Kitchen

Todd Wilbur has specialized in cloning recipes since the 1980s and claims to be the first to crack some of the big secrets of our time. Will consumers be enticed by the opportunity to re-create their favorite fast food recipes by themselves?

Concerns Over Krispy Kreme CEO’s Plans

Daryl Brewster, the recently appointed chief executive of Krispy Kreme Doughnuts Inc., has extensive background in marketing packaged goods and that is what worries some investors and franchisees. For those, Krispy Kreme’s future lies with its own doughnut shops and not by developing a ubiquitous presence supplying third parties such as convenience stores and supermarkets. What mistakes has Krispy Kreme made in the past and what will it need to do if the business is to get turned around?

Report Issued on Krispy Kreme’s Mess

An internal investigation and report by a special committee named by Krispy Kreme’s board of directors doesn’t come straight out and accuse former CEO Scott Livengood of fraud but it did say that he set the tone for a company “that failed to meet its accounting and financial reporting obligations to its shareholders and the public.” What went wrong at Krispy Kreme?

Six More Lose Jobs in Krispy Kreme Scandal

Six Krispy Kreme executives have lost their jobs in connection with the government’s investigation into accounting fraud at the company. Last week, a special committee of independent directors for the company recommended that the six, including four senior vice presidents working in operations, finance, business development, and manufacturing and distribution, be dismissed. Are the corporate scandals that have come to light in recent years, including that at Krispy Kreme, indicative of a lack of moral values in America’s corporate suites?

Krispy Kreme Plan Filled With Holes

It was a scene that played out over and over again. A new Krispy Kreme would open to great fanfare and big crowds. But, what happened after the television cameras were gone and consumers made their initial purchase? Krispy Kreme says it got waylaid by Dr. Atkins. What really went wrong at Krispy Kreme? What if anything, can fix it?