It was always a matter of when, not if, Amazon.com would start offering its Prime members fast deliveries of groceries ordered from Whole Foods.
Beginning today, customers in Austin, TX, as well as in Cincinnati, Dallas and Virginia Beach, can go on Amazon to order groceries from Whole Foods via the Prime Now service and choose between one- and two-hour delivery options.
“We’re happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” said John Mackey, Whole Foods Market co-founder and CEO, in a statement. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”
While most Prime Now customers will likely opt for free delivery in two hours, those needing their orders more quickly can pay a $7.99 delivery fee to have them in an hour. Deliveries are available between 8:00 a.m. and 10:00 p.m. local time. Prices for items ordered through Prime Now may differ from those in Whole Foods’ stores.
Amazon has announced plans to expand Prime Now deliveries from Whole Foods this year without identifying what markets will be next.
Stephanie Landry, the vice president in charge of Prime Now, told The Wall Street Journal that Amazon and Whole Foods are partnering on the initiative to leverage each other’s expertise.
“You’re going to continue to see us doing lots of things together,” she told the paper.
Ms. Landry said Amazon would continue making Prime Now deliveries for Sprouts Farmers Markets and other businesses that are already part of the service.