Did Target just move Black Friday up to October 7?
Christmas creep is dead. Retailers moving their holiday promotions up from Thanksgiving Day week is now just business as usual. It is for Target, which announced it is kicking off its holiday season push with its biggest ever “Deal Days” promotion running from October 6 (Thursday) to October 8.
The retailer said it would offer “hundreds of thousands of incredible deals” and that it would extend its holiday price match guarantee from the first day of the Deal Days promotion through December 24.
“The holidays are a treasured time when our guests come together with family and friends to celebrate the joy of the season, and we’re here to make that as easy as possible for them to enjoy,” Christina Hennington, executive vice president and chief growth officer, Target, said in a statement. “That’s why we’re rolling out deals earlier than ever and ensuring our team is ready to help our guests shop when and how they want. Throughout the season, guests will discover new and differentiated items for gifting and gathering, including only-at-Target owned brands and must-have national brands, and they can expect great deals and everyday low prices at every turn for an unmatched holiday shopping experience.”
Target is supporting its holiday efforts with plans to add up to 100,000 seasonal workers to its payroll. It hired around 130,000 seasonal employees in 2021, CNBC reports.
The retailer, which fulfills more than 95 percent of its online orders, will put its new associates to work in stocking and organizing stores, packing and shipping online purchases, assisting customers in stores and handling pickup duties in-store and curbside (Drive Up).
The chain is counting on starting wages between $15 and $24, flexible scheduling, benefits and the prospects of work beyond the holidays to attract the best candidates. It expects that about 30 percent of those hired for the Christmas season will remain as employees beyond the holidays.
Target, it could be argued, is getting a late start on Christmas compared to Walmart. The retailing giant announced that it was kicking off its holiday promotions on October 1 and adding three “no concerns” return options including a January 31 cutoff for returns as well as curbside returns and return pick up of returns at the homes of its Walmart+ members.
Walmart plans to add 40,000 new workers for the season.
- Target Kicks Off the Holiday Season Early With More Flexibility, Ease and Value – Target
- Target plans to hire 100,000 seasonal workers for the holidays and start deals early – CNBC
- Did Walmart just guarantee it will be the easiest place to shop for Christmas? – RetailWire
DISCUSSION QUESTIONS: Has the beginning of October replaced Thanksgiving Day week as retail’s start to the holiday season? What do you see as Target’s strengths and vulnerabilities heading into the 2022 holidays?