Photo: iStock | martin-dm
An associate at a Gucci store in Los Angeles was recently fired for unboxing everything the luxury store gave her on her first day of work on TikTok and joking about keeping the loot and not returning to work.
Her employment was terminated after her video went viral with 9.3 million views and a Gucci “executive in corporate” saw it. In a follow-up video post, she captioned, “So maybe read the social media guidelines when you get hired or don’t because I hated the job anyway.”
Some commenters on her follow-up post sympathized with the associate.
One said, “They should have given you a promotion in marketing instead of firing you. You made it look cool to work there.”
“Why would you even want to work for a company that fires someone for something so minute?” another asked.
The majority said the firing wasn’t surprising given that numerous others have seen their jobs terminated after sharing videos about their employers online.
A recent survey commissioned by Express Employment Professionals revealed that 88 percent of hiring managers in the U.S. would fire employees for social media posts containing certain types of content. Fireable offenses include publishing content damaging the company’s reputation, cited by 59 percent; revealing confidential company information, 58 percent; and showcasing and/or mentioning illegal drug use, 50 percent.
The survey showed that 40 percent of employers discourage using social media during work hours, 30 percent offer professional social media etiquette guidelines, and 26 percent have a social media use policy/contract that employees must sign.
A quarter, nonetheless, encourage their workers to build their personal brand on social media as some see such online employee advocacy boosting employee engagement, brand awareness and recruiting.