Burger King fired the mother and son after the mother revealed her hiring methods.

Starbucks is introducing a new “pairings menu” to make breakfast more affordable and attract more customers. What strategic considerations should Starbucks prioritize in balancing profitability with consumer affordability?

It’s the battle of the fast-food giants as both companies launch low-cost deals.

The landscape of dining out is changing, with fast food no longer being the clear-cut choice for budget-conscious consumers. Do you think the lines have blurred or been removed between fast-food and traditional restaurants?

Big names in the fast-food world like Burger King, Shake Shack, and KFC are on a mission to roll out digital order kiosks across the U.S. How can they take advantage of the efficiency gains of digital kiosks while still preserving personalized customer interactions and addressing dietary preferences?

Burger King is back at it again with another new limited burger, the Candied Bacon Whopper, alongside the upcoming Fiery Big Fish sandwich. Does BK’s adaptation to trends demonstrate its grasp of consumer tastes, or is it merely reacting to market shifts?

Restaurant Brands International will spend $1 billion in cash to buy Carrols Restaurant Group, which is the largest U.S. franchisee of Burger King.

The Brazil wing of Burger King launched a “Hangover Whopper” interactive campaign, using facial recognition technology to dole out coupons based on hangover severity. Do you see this as fun and engaging or more invasive and depraved?

Burger King and Wendy’s have launched their own versions of McDonald’s iconic snack wraps, which were removed from the menu in…

A judge has ruled that Burger King must face a lawsuit alleging that its Whopper burgers appear larger and meatier on…

A Burger King worker, Kevin Ford, who went viral on TikTok for his 27 years of never missing a day of…

Burger King’s iconic “have it your way” slogan has taken a bizarre turn with the introduction of a 100-patty burger in…

Taco Bell last week introduced a new two-story concept, Taco Bell Defy. The design features four drive-thru lanes on the ground level and houses the kitchen on the second level where orders are prepared to send below for pickup. Is the Taco Bell Defy concept likely a winner?

Circle K is rolling out a monthly subscription plan that will allow customers to pick up their choice of a 100 percent sustainably sourced cup of coffee, tea, Froster slushie or Polar Pop fountain drink at no additional charge. Do you expect Circle K’s Sip & Save subscription plan to drive incremental customer visits and sales for the convenience store chain?

Burger King in the UK is asking customers to support its fast-food rivals. What is your reaction to the campaign to encourage business for fast-food restaurants, including rival chains like McDonald’s?

In the US, wearing masks to prevent the spread of the novel coronavirus has become a politicized controversy. In Belgium, however, Burger King has decided to have some fun with it. Do you see lighthearted mask-related contests as building goodwill and being a worthwhile marketing investment?

Panera Bread has announced a new subscription program that offers unlimited coffee for $8.99 a month. Does a coffee subscription program make sense for Panera Bread, and should other fast-casual chains or QSRs come up with their own programs?

In a dramatic example of reverse-advertising, Burger King launched a campaign showcasing a moldy, aging version of its iconic Whopper. Was “The Moldy Whopper” campaign an effective way for Burger King to draw attention its rollout of preservative-free burgers?

Consumer exuberance — irrational or otherwise — for plant-based meats may be wearing off some. That’s based on the experience of the largest franchisee of Burger King franchises in the U.S. who has dropped the price of the Impossible Whopper in response to a dip in sales. How would you rate the future prospects for plant-based vs. lab-grown meats?

Burger King is testing out a new look at two of its locations, and the new dining experience is looking high-concept. What do you make of brands applying high-concept design elements like “Whopperishness” or “transparency” to improve the appeal of the dining experience?

When looking at the top of the list on Nation’s Restaurant News’ Top 200, it’s clear the leading restaurants are constantly innovating. What can retailers learn about innovation from restaurants?

Beyond Meat is set to go public this week with a valuation over $1 billion in another sign that meat substitutes are heading mainstream. How likely is it that plant-based meat alternatives will achieve the same popularity as non-dairy milk alternatives?

Burger King last week introduced a $5.00-a-month coffee subscription service. Does the BK Café Subscription program represent a competitive threat to McDonald’s, Starbucks, Dunkin or others?

Burger King wants you to know that if you eat its new limited-edition sandwich, you are very likely to have a nightmare when you go to sleep. What do you think of Burger King’s approach to marketing its Nightmare King sandwich?

As legalization spreads across the country and cannabis becoming less of a taboo, more marketers this year partook in 4/20, the unofficial national celebration of weed. Has it become less risky to run marketing campaigns around 4/20 and using cannabis-themes in general?

In Brussels, Belgium, Burger King launched a branded bus service that picks up customers throughout the capital city and takes them to the only Burger King location there. Does the concept of a shuttle bus for a store/restaurant have value beyond PR in cities with large populations of non-driving citizens?

Virtual currencies have been big news for years in the tech world. Now, the Russian wing of one of the world’s biggest fast food chains is trying to cash in on the virtual currency trend – by debuting its own cryptocurrency backed by the Whopper. Is there unique promotional value in positioning a loyalty points program as a cryptocurrency?

Burger King and Google are at odds over the fast food chain’s newest commercial, which was designed to activate Google Home digital assistants in households across the country. What can marketers and tech companies learn from Burger King’s co-opting of Google Home with its new commercial?

Burger King has made a lot of moves locally and globally to reposition as a fun, cool fast food chain since the arrival of CEO Daniel Schwartz in 2013. Now the company is piloting something abroad that brings cutting-edge entertainment technology to the concept of the kids meal toy. Will retailer-branded, in-house augmented reality games work to draw kids and adults into stores?

Burger King, according to reports, is testing a new menu item that includes the ingredients of its Whooper sandwich wrapped in a flour tortilla instead of on a soft sesame seed bun. Is Burger King just spinning out standard line extensions with its recent Whopper-based rollouts or is something more creative going on?

Burger King’s management thinks they are onto something big — we’re talking Whopper-like big. So, what’s the next big thing in fast food? “Flame-grilled” hot dogs. Will the chain-wide availability of hot dogs propel sales to a new, higher level at Burger King?

Burger King made an offer that McDonald’s could refuse. Perhaps, McDonald’s should reconsider. The number-two burger chain placed ads in the Chicago Tribune and New York Times yesterday calling on its rival to join with it in a one-day promotion to create the McWhopper to raise awareness and funds in support of the International Day of Peace. Did McDonald’s make the right decision or a mistake in turning down Burger King’s offer?

Modern fast food restaurant menus, broadly speaking, tend to fall into two camps: those that offer nutritious fare and those that make an appeal strictly on taste. Recent news from Burger King and Sonic are illustrative of the pull that fast feeders feel. Will the future success of fast feeders hinge on chains making a strategic decision to pursue either a more healthful or indulgent positioning?

The recent media focus on the relatively young age of Burger King’s CEO Daniel Schwartz, in light of Burger King’s Tim Hortons acquisition, reveals a growing tendency to glorify young success, and equate it with genius. And the social media boom has made us think of CEOs—often young—as celebrities. Do you agree or disagree that celebrity CEOs are, on the whole, a negative phenomena?

Much of the reporting around Burger King’s deal to acquire Tim Hortons has been about plans for the combined company to establish its headquarters in Canada in order to take advantage of that country’s lower corporate tax rate. Will Americans believe Burger King management’s claim that its move to Canada is not prompted primarily by a desire to lower its corporate tax rate?

You can almost hear the taunt coming from the playground. “My burger is bigger than your burger. Nah, nah, nah, nah.” That, in essence, is Burger King’s strategy to knock the real king of the fast good burger realm, McDonald’s Big Mac, off its throne. Do you see Burger King being able to make incremental share gains by winning the me-too competition with McDonald’s and others?

Burger King has just introduced a second fry option. Customers now have a choice of BK’s traditional fries or its new Satisfries, a new crinkle cut menu item with 40 percent less fat and 30 percent fewer calories. Will Burger King’s new Satisfries be a game changer in the fast food business?

It used to be that the biggest thing retailers and brands needed to worry about on Twitter were snarky comments. Now there are even bigger issues with hackers hijacking Twitter pages. Should retailers and brands be concerned about security on Twitter and other social media sites?

Whether Burger King is doing a Starbucks or McDonald’s me-too doesn’t matter nearly as much as how well the fast food chain executes against its newly announced plan to double the number of premium coffee drinks it sells to 10. What will it take for Burger King’s coffee program to succeed?

Burger King is shaking things up. The company has announced major changes to its menu and has planned restaurant remodels. And to draw attention, the company has launched a star-studded advertising campaign. What do you think of Burger King’s new strategy?

None of the fast feeders have done breakfast as successfully as McDonald’s, even though many have tried. Burger King is looking to change all that with a new ad campaign to support the the addition of nine new items to the chain’s breakfast menu. Will Burger King become a bigger player in the breakfast category with its menu additions and new ad campaign?

Forget about innovative new products. Think line extensions, and pretty bad ones at that. It’s not hard to see that there are plenty of products that fit the bill, but a poll conducted for Brandweek identified what marketing professionals felt were the absolute dregs of 2008. Does the number of line extensions today point to marketers who are less innovative than in the past?

In its new Whopper Freakout online and TV ad campaign, Burger King is successfully driving customer loyalty by depriving customers of its flagship burger, the Whopper. Coinciding with the Whopper’s 50th anniversary, the ads showed what happened at two Burger King outlets in Nevada when customers were told the Whopper had been taken off the menu. What do you think of the value of deprivation research as a marketing tool, as well as its use in a commercial?

This week, Burger King announced a very creative online promotion with Maxim magazine. Together, they created a microsite featuring video footage of three “hometown hottie” models that guys choose as online companions for a “virtual lunch.” A spokesperson notes that the idea was born as a strategic initiative rooted in understanding what the guys in their target audience are looking for, thus making it “contextually relevant” to their young male diners. Should contextually relevant promotions be tied to incentives to generate actual sales?

At least two experts on initial public offerings (IPO) find the timing of Greg Brenneman’s resignation as CEO of Burger King, at best, curious and, at worst, harmful, with the company’s first public sale of stock expected soon. What is your reaction to the timing of the Burger King CEO’s decision to resign from the company?

Essence magazine included her among its “50 of the Most Inspiring African-Americans.” Valerie Daniels-Carter is hoping that her example will inspire women and minorities to reach for their goals, and the owner of one of Burger King’s largest minority-owned franchisees is hoping the company’s planned initial public offering will provide added opportunities to advance diversity initiatives. How important are the examples of people such as Valerie Daniels-Carter in opening up opportunities for minorities and inspiring members of those communities to become entrepreneurs?

Burger King has made slow and steady improvement over the past couple of years under Greg Brenneman. The company, according to Thomson Financial, is now looking to raise up to $400 million with its initial stock offering. What is not known is how many shares the company will put up for sale or at what price. Has Burger King made enough progress to conclude it has turned its business around?

The American diet used to consist of three square meals a day – breakfast, lunch and dinner. In today’s mobile society, sit-down meals are becoming more rare. Snacks have become a meal in themselves, and food manufacturers, retailers and food service operators are all looking to cash in on the on-the-go eating opportunity. Is the traditional family meal at home dead or at least on life support? What opportunities/challenges does the way people eat their meals represent for companies in the business of selling food?

Manufacturers, retailers and restaurant operators may be falling over themselves to introduce consumers to the latest and greatest in healthful food innovations, but Burger King says, “fuhgetaboutit.” The company announced it is rolling out its Enormous Omelet Sandwich … 730 calories and 47 grams of fat in one very big sandwich selling for $2.99 at a BK drive-through near you. Does this new offering from BK represent a reversal in strategy for fast feeders?

There is nothing more American than a good burger. And two burger joint giants – Burger King and Carl’s Jr. – agree that Hispanic Americans share a penchant for the all-American food. Both will be developing targeted campaigns for 18-to-34 year old Hispanics. Both agree that this consumer is bilingual, speaking both Spanish and English fluently. What they don’t agree on is which language to use in their ads. Which approach, Carl’s Jr.’s or Burger King’s, makes the most sense in today’s marketplace for reaching 18-to-34 year old Hispanics? With more and more Hispanics speaking English and more non-Hispanics exposed to Spanish, what might advertising look like in another 10 years?