Old Navy News

The exterior of a Gap store, GapStudio

Will Gap’s Move Into Beauty and Personal Care Be Successful?

Gap is entering the beauty and personal care business. Will this expansion be successful?

Is RFID Finally Reinventing Retail Selling Floors?

Academy Sports, Old Navy, and Kroger have all recently rolled out RFID projects to improve inventory accuracy at the store level. Do you expect to see wider adoption of item-level RFID across retail selling floors in 2025?

Old Navy

Should Old Navy Be Selling Special Occasion Dresses?

Taking on the fast-fashion chains, Old Navy has quietly introduced a range of special occasion dresses. What will be critical for Old Navy to find success in this category?

The GAP fashion store on Champs-Elysees avenue

Is Gap Inc.’s Turnaround for Real?

With Gap Inc.’s second-quarter results topping Wall Street estimates for the fourth consecutive quarter, the company is executing a brand reinvigoration playbook designed to drive more relevance across its four banners. What moves appear to have been particularly beneficial?

Zac Posen

​​Can Zac Posen Reawaken Gap Inc.’s Fashion Cachet?

Gap Inc. has appointed celebrity fashion designer Zac Posen as executive vice president and creative director with a particular emphasis on reviving Old Navy. Is this move a major triumph for Gap?

Laptop screen with a chatbot opened

Gap’s Old Navy AI Chatbots Accused of Illegal Wiretapping

A recent lawsuit against Old Navy alleges that its AI chatbot takes part in illegal wiretapping.

Gap's CEO next to a Gap building

Gap’s New CEO Looks To Crank Up the Volume

Gap’s CEO says that while all four of the company’s brands have incredible heritage, they need a clearer point of view. What advice would you have for Gap Inc.’s new CEO?

Person checking out at Old Navy, with the cashier handing her a bag and receipt

Will Old Navy’s “Kid-Proof” Guarantee Boost Back-to-School Sales?

Old Navy is offering a one-year “Kid-Proof” return guarantee for uniform styles purchased during the upcoming back-to-school season that “don’t stand up to the wear and tear of a school year.” What do you think of Old Navy’s guarantee?

People walking past an Old Navy store front

Will Old Navy chart a course for profitable growth?

Old Navy’s focus on “execution discipline” has helped it in “identifying areas of opportunities for organizational efficiency.”

Gap is cutting 500 corporate jobs as it searches for a CEO and answers

Gap is cutting 500 corporate jobs as it searches for a CEO and answers

Gap Inc. is cutting 500 corporate jobs as it continues to search for a permanent CEO and it seeks to come up with answers to buoy its top and bottom lines following a second quarter that saw it report a 10 percent decline in comp sales and a net loss of $49 million. What do you see as Gap Inc.’s current strengths and weaknesses?

Photo: Gap Inc.

Where does Gap go next as CEO Sonia Syngal departs?

Sonia Syngal is out as CEO of Gap Inc. Ms. Syngal, who stepped down from her position and from the board, effective immediately, will leave the company after a brief transition.  What will it take to fix Gap Inc.?

Can Old Navy plot a new course and keep its inclusivity pledge?

Can Old Navy plot a new course and keep its inclusivity pledge?

Old Navy, last August, made a promise to women that it would offer all the items in its line in sizes 0 to 30 and XS to 4X and that it would not charge more for larger sizes. The retailer’s pledge of inclusivity was laudable. The executional reality, however, is that sales performance suffered. What do you think has gone wrong with Old Navy’s BODEQUALITY program?

Are Old Navy’s issues more about demand than supply?

Are Old Navy’s issues more about demand than supply?

Shares of Gap Inc. plunged 18 percent on Friday after the mall-based clothing giant announced the exit of Old Navy’s CEO, Nancy Green, and lowered its guidance. Do you see Old Navy’s current problems as a short-term blip or requiring a longer-term fix?

Are price freezes and pledges worthwhile in inflationary climates?

Are price freezes and pledges worthwhile in inflationary climates?

In a response to inflation concerns, Old Navy has instituted a “Price ON-Lock” initiative that will pause price increases on kids’ basics apparel through the back-to-school selling season. For its part, Aldi has pledged to be the local low-price leader. Which do you think will resonate more with customers: Old Navy’s price freeze or Aldi’s low-price pledge?

Has Old Navy charted a course for all retail to follow on plus-sizes?

Has Old Navy charted a course for all retail to follow on plus-sizes?

Old Navy has introduced a major revamp of its plus-size approach, called BODEQUALITY, that addresses clothing inclusivity in a myriad of ways. What is your assessment of Old Navy’s BODEQUALITY program?

Will an enhanced rewards program turn Gap’s customers into ‘lifelong loyalists’?

Will an enhanced rewards program turn Gap’s customers into ‘lifelong loyalists’?

Gap Inc. announced yesterday that it has integrated the rewards issued under its various banners into a single program, making it easier and faster for its multi-brand loyalists to earn points and reap benefits.  Will Gap’s new rewards program complement other actions the retailer is taking to solidify its operations and boost its various brand profiles?

How should (and shouldn’t) retailers honor Juneteenth?

How should (and shouldn’t) retailers honor Juneteenth?

Juneteenth, which commemorates the end of slavery in the U.S., last week was designated as a federal holiday, creating opportunities and challenges for retailers. Do you see the potential for Juneteenth to evolve into a major sales holiday, particularly for Black-owned brands and retailers?

Can Gap prosper without mall stores?

Can Gap prosper without mall stores?

Gap Inc. is getting out of Dodge and just about any other place where it has a store located in a mall.  What do you think of Gap Inc.’s plan to cut store counts and move its Gap and Banana Republic chains out of malls?

Should retailers get their workers and customers out to vote?

Should retailers get their workers and customers out to vote?

Retailers have at least three paths to join in on the upcoming elections: giving their employees time off to vote, encouraging customers to go to the polls and selling election merchandise. What advice would you give retailers and brands for taking advantage of marketing or merchandising opportunities around the upcoming presidential election?

Can Old Navy’s boss lead a turnaround at Gap Inc.?

Can Old Navy’s boss lead a turnaround at Gap Inc.?

Gap Inc. didn’t have to look far for a new chief executive to replace its former CEO, Art Peck. The specialty clothing retailer has announced that Sonia Syngal, CEO of Old Navy since 2016, will be the next executive to lead the company. Is Sonia Syngal the right executive to lead Gap Inc. at this time?

Are Gap Inc. and Old Navy better off together?

Are Gap Inc. and Old Navy better off together?

What a difference 10-and-a-half months make. Less than a year after Gap Inc. announced plans to spin off its Old Navy business as a standalone public company, it has reversed course. What do you think of Gap’s decision to call off its separation from Old Navy?

Will same-day delivery make for a merry Old Navy Christmas?

Will same-day delivery make for a merry Old Navy Christmas?

Old Navy needs a win. One piece of the retailer’s game plan to turn its fortunes around in the fourth quarter is same-day delivery of online orders. What do you think about Old Navy’s timing of the announcement that it is offering same-day delivery two weeks before Christmas?

The RetailWire Christmas Commercial Challenge: Old Navy vs. T.J. Maxx, Marshalls and HomeGoods

The RetailWire Christmas Commercial Challenge: Old Navy vs. T.J. Maxx, Marshalls and HomeGoods

Week two brings us a new matchup, with retailers Old Navy and TJX Cos. delivering 30-second spots that feature celebrities and discount/sale price messaging. Which retailer does a better job of connecting with its core customers while reaching out to new shoppers with its holiday commercials?

Will Old Navy succeed with a one-price regardless of size concept?

Will Old Navy succeed with a one-price regardless of size concept?

Larger clothing doesn’t mean higher prices at Old Navy’s new Size Yes concept store. In October, the clothing chain began transforming 30 stores with existing plus-sized sections into full Size Yes concept stores, according to InStyle. Is selling all sizes of an apparel item at the same price the right move for Old Navy and other retailers?

Old Navy is ready to set sail on its own

Old Navy is ready to set sail on its own

Old Navy is coming off a tough second quarter during which its same-store sales fell more than five percent, but that doesn’t mean the value-priced clothing chain is losing confidence after its official spinoff from Gap Inc. Do you find Old Navy’s aggressive growth plans following its spinoff from Gap more encouraging or worrying?

Will Gap’s new loyalty program bring meaningful rewards?

Will Gap’s new loyalty program bring meaningful rewards?

Gap Inc.’s pilot of its Bright Rewards program has shown strong results, enough so it is being rolled out across Gap banners nationally. How likely are the results from Gap’s Bright Rewards pilot to hold up on a nationwide basis?

Who still thinks one-size-fits-all mannequins make sense?

Who still thinks one-size-fits-all mannequins make sense?

Nike earned wide praise last week for installing its first plus-size mannequin in one of its stores. The mannequins are featured on a special floor dedicated to women at its refurbished flagship in London. Why has it taken so long for plus-sized mannequins to make it to retail selling floors?

Madewell is on the way up, J.Crew is not

Madewell is on the way up, J.Crew is not

Having just appointed its first CEO, the Madewell clothing brand may be pulling farther ahead of, if not completely away from, its struggling parent company, J.Crew. What should the next moves be for both Madewell and J.Crew?

Does the Janie and Jack deal point to a new direction for Gap sans Old Navy?

Does the Janie and Jack deal point to a new direction for Gap sans Old Navy?

With Gap and Old Navy splitting off into two companies, the once-popular mall retailer won’t have the fast-fashion brand’s success to prop it up. Given Gap’s announced plans to split off from Old Navy, does the Janie and Jack acquisition — and a corresponding focus on kid’s brands — offer a promising way forward for Gap?

What will going separate ways mean for Gap and Old Navy?

What will going separate ways mean for Gap and Old Navy?

Gap and Old Navy are splitting up. Yesterday, parent company Gap Inc. announced plans to create two separate publicly traded companies. Will operating as a standalone company help or hurt Old Navy moving forward?

Should Old Navy and others offer better deals online than in stores?

Should Old Navy and others offer better deals online than in stores?

Customers still spend the most in physical stores, so why is Old Navy offering lower prices online than in their brick and mortars? That was the question for retail anthropologist and half of the Kizer & Bender speaking duo, Georganne Bender, in a recent mall visit to Old Navy. Is it important for retailers to offer customers a consistent pricing across online and offline channels?

Gap CEO sees smooth sailing ahead for Old Navy

Gap CEO sees smooth sailing ahead for Old Navy

While many others are reducing store counts — including sister chains Banana Republic and Gap — Old Navy is moving full steam ahead opening new locations and remodeling others. What do you see as the keys to Old Navy’s continuing strong performance?

Gap Inc. leans more heavily on Old Navy and Athleta

Gap Inc. leans more heavily on Old Navy and Athleta

Even within the troubled world of brick-and-mortar apparel retail, Gap Inc. has been notable for its struggles in recent years. Now the clothing retailer is closing a significant number of underperforming stores. Is Gap Inc. going fast and far enough in closing its namesake banners and opening more Old Navy and Athleta locations?

Are Old Navy’s ads more effective sans celebrities?

Are Old Navy’s ads more effective sans celebrities?

Old Navy is shifting away from its celebrity-driven commercials starring Amy Schumer, Julia Louis-Dreyfus and Elizabeth Banks to focus on product-based spots. Are celebrity-driven advertising campaigns generally more effective than product-driven ones for retailers?

Has Gap finally turned its business around?

Has Gap finally turned its business around?

Looking at the latest quarterly results, a two percent gain in overall sales, you would be hard pressed to conclude that Gap Inc. is on a roll. But, Gap CEO Art Peck believes the recent gains plus trends favoring his company will add up to more positive results going forward. What do you see as positives working in Gap Inc.’s favor going forward?

Zara succeeds with speed

Zara succeeds with speed

A Wall Street Journal story on the fast-fashion chain Zara tracked the development of a new coat being sold by the chain, which went from prototype design to store racks in 25 days. How important a factor is speed-to-market for clothing retailer success today?

Where will Old Navy’s new captain steer the ship?

For several years, Old Navy was the clear bright spot among the portfolio of struggling brands owned by Gap Inc. That was until last year when the chain began falter. The big question this morning is whether a newly appointed CEO will be able to right the Old Navy ship. What do you see as the keys to Old Navy getting its business back on track?

The RetailWire Christmas Commercial Challenge: Big Lots vs. Old Navy

It’s week five of our Challenge series. This week we offer “Christmas Does Not Happen Without Me” from Big Lots, the reigning champion of the RetailWire Christmas Commercial Challenge, versus Old Navy’s “Kid’s Table” spot starring Carrie Brownstein and Fred Armisen of IFC’s “Portlandia.” Which spot does a better job of connecting with the chain’s core customer base while also reaching out to prospective shoppers?

Gap is still waiting for a turnaround

When Art Peck came on as the CEO of Gap Inc., the plan called for him to breath new life into the company with the tech-savvy approach displayed in his previous role. But the company’s Q1 earnings indicate that his plan for a turnaround have yet to yield results. What should Art Peck’s course of action be to revitalize the Gap brand in light of the company’s recent performance?

The RetailWire Christmas Commercial Challenge: Old Navy vs. Toys ‘R’ Us

This week’s matchup includes “Turpigen” from Old Navy, a commercial combining the star power of Julia Louis-Dreyfus (Veep, Seinfeld) with discounts on merchandise, and Toys “R” Us’ animation-packed “Explosion of Play Magic” spot. Which does the better job of connecting with each chain’s core customers?

Old Navy Sees Smooth Sailing Ahead

Old Navy has international aspirations and the Gap Inc. division thinks its value-priced fashions, along with a new president recruited from H&M, has it positioned to navigate the competitive storms ahead. What do you see as the opportunities and challenges ahead for Old Navy as it seeks to expand its operations outside of North America?

New Look Drives Comp Sales at Old Navy

It’s expected that a store that undergoes a remodel will see increased sales. Fortunately for Gap Inc., the company can report that remodels of Old Navy stores have resulted in higher comparable unit sales. How important are remodels to improving top line performance at established retailers?

Retail Customer Experience: Body-Scanning Kiosks a Perfect Fit for Retailers

The average woman tries on 15 pairs of jeans before buying one pair, according to Women’s Day magazine. Now there’s a new kiosk on the market that promises to make shopping a more pleasant experience for both retailers. Will consumers respond favorably to body-scanning technologies such as the mybestfit kiosk?

Old Navy Sailing Along

Gap Inc.’s fourth quarter numbers look pretty good and that, in large part, is due to the increased contribution the company is getting from its Old Navy apparel chain. What do you think are the keys to Old Navy’s recent success?

Green and the Retail Pot O’ Gold

Come St. Patrick’s Day, revelers are expected to pull out their wallets for a cornucopia of purchases beyond green beer. According to the National Retail Federation’s (NRF) 2007 St. Patrick’s Day Consumer Intentions and Actions Survey, consumers will spend an estimated $3.76 billion on St. Patrick’s Day. What do you think of the growing retail sales opportunities around holidays such as St. Patrick’s Day?

Camp Old Navy

A group of kids got to find out what working at retail is all about at “Camp Old Navy” at the Chapel Hill Mall in Akron. The program, reports the Akron Beacon Journal, was designed to introduce 13- to 18-year-olds to the career potential of working for Old Navy. The intent was to give the teens “a hands-on, behind-the-scenes experience” of what it is like to work at retail. How can retailers improve employee recruiting?

Old Navy Recruits New Shoppers

No one involved with Old Navy at the beginning could have seen what a hit it was going to become with consumers. They also didn’t see the falloff in business that was to follow. What does Old Navy need to do to maintain its popularity with consumers? What are the biggest obstacles it faces?