Instacart News

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Are Instacart’s Pricing Experiments Unethical?

Instacart stands accused of pricing its products differently for different consumers, without informing shoppers. Is this ethical?

Instacart

Can Videotaping Store Shelves Reduce Out-of-Stocks?

Instacart is introducing a program to pay its gig delivery workers to take videos of store shelves to reduce out-of-stocks and the need for substitutions. What do you think of the potential for this solution?

Instacart

Instacart Believes It Has a ‘Right To Win’ in Omnichannel, Bets Big on Caper Cart and FoodStorm Offerings

Instacart is seeing a great deal of success in recent years. Does its future look as bright?

Instacart

Does Instacart Need a Super Bowl Ad?

Joining DoorDash and Uber Eats, Instacart is rolling out its first Super Bowl commercial with the goal of turning the delivery platform into more of a household name. Does Instacart need a major brand-building push?

Amazon Alexa-enabled Echo device.

Amazon’s New AI-Powered Alexa Upgrade Could Launch Partnerships With Uber, Instacart, and Others

Amazon’s planned AI-enhanced Alexa update is facing some significant headwinds.

An Instacart app on thier home screen

Instacart+ Introduces an ‘Express Lane’ for Stress-Free Last-Minute Holiday Needs

Instacart’s “Express Lane” will help Instacart+ members save money during the holidays.

Instacart office

Do Grocery Shoppers Want Instacart’s Gamified Quests?

Instacart has added gamification to its Caper Carts to reward, incentivize, and thrill customers for playing mini-games in grocery store aisles. What do you think of the potential for gamification to reimagine grocery shopping?

An Instacart app on thier home screen

Instacart Adds Games, Coupons to Caper Carts

Instacart is adding more cutting-edge technology to its smart Caper Carts.

Instacart office

Can Instacart’s Efforts Help the Company Overtake the Competition?

Instacart has been making significant moves in the grocery delivery market. But will they pay off?

Woman grocery shopping

Instacart Users Track Rising Grocery Prices With ‘Reorder Items’ Feature

Traditional paper receipts are increasingly becoming redundant in grocery shops across the U.S., overshadowed by the rising popularity of app-based ordering and tracking systems.

Costco store

How Should Costco Deal With Non-Members?

Costco has expanded its accessibility by forming a strategic partnership with Uber, allowing non-members to order products from the warehouse club. How does this partnership reflect changes in retail logistics and consumer accessibility?

Uber Unveils New Changes, Including Costco Perks & Shuttle Rides

Uber Unveils New Changes, Including Costco Perks & Shuttle Rides

The new Uber offerings were announced at its annual Go-Get showcase.

Kohl's and Instacart

Should More Retailers Offer Same-Day Delivery To Remain Relevant?

Kohl’s has joined forces with Instacart, bringing same-day delivery to nearly 109 million households across the U.S. How might this reflect a broader trend in retail toward diversifying delivery options and platforms?

An Instacart app on thier home screen

Instacart Partners With Uber Eats for Restaurant Delivery

The two delivery giants are working together to serve customers.

Instacart office

Are Personalized Ads on Shopping Carts Ready To Roll?

Instacart announced a pilot to deliver personalized ads to its in-store smart carts. Do you see these ads facing privacy concerns or other hurdles?

Instacart’s IPO Sheds Light on the Future of Digital Ads and Retail Strategies

Instacart’s recent IPO revealed a significant shift in the advertising landscape, emphasizing that advertising now plays a central role in the…

Instacart Workers Show off Hundreds of Dollars in Free Food That They Keep From Canceled Orders. ‘This Is the Only Perk of Working Instacart.’

Instacart shoppers are often rewarded with free groceries when they encounter undeliverable orders due to last-minute cancellations or unresponsive customers. This…

Costco Stops Giving Instacart Shoppers Gift Cards as Refunds, Amid Claims They Were Being Misused

Costco has ceased issuing gift card refunds to Instacart shoppers returning undeliverable items, according to statements from Instacart. Previously, these shoppers…

Doordash, Instacart, and Grubhub Drivers Say They’re Being Booted From Their Delivery Jobs Without Notice — And the Services Won’t Tell Them Why

Gig workers for delivery apps like Uber Eats, Instacart, DoorDash, and Grubhub report sudden and unexplained deactivations from their accounts, often…

Image of phone screen showing apps, including Instacart

Will Instacart Succeed as an Advertising Company After Going Public?

Instacart is getting ready to change things up as they go public by leaning more heavily into advertising. If Instacart succeeds with its focus on ads, do you think others will follow suit?

Instacart Prices IPO at $30 a Share, Valuing Grocery Delivery Company at About $10 Billion

Grocery delivery giant Instacart has priced its long-awaited IPO at $30 per share, valuing the company at around $10 billion on…

Instacart Deactivated a Shopper, and He Nearly Lost His Home. He Battled the Company and Won $28,000 in Back Pay.

Instacart, a popular grocery delivery service, deactivated shopper Jason Via’s account after a mix-up involving a Walmart self-checkout. This led to…

Hand holding a phone with the words "Grocery online with AI" and "Order" on the front

Is Instacart Showing How AI Will Transform the Grocery Experience?

Instacart announced a series of AI-driven upgrades to its websites, apps, and smart carts. In what ways will artificial intelligence likely reimagine the grocery shopping experience?

Instacart to Target Valuation of up to $9.3 Billion in IPO, Source Says

Instacart, the grocery delivery service, is aiming for an initial public offering (IPO) valuation between $8.6 billion and $9.3 billion, a…

Instacart Just Filed for Its IPO and Revealed a Plan To Sell $175 Million in Stock to PepsiCo

Instacart has moved a step closer to its IPO by filing a prospectus detailing its business and IPO plans, indicating its…

Instacart’s Profitability Relies in Part on Batching Orders Together — Something That Its Gig Workers Hate

Instacart’s recent IPO filing revealed a strategy that has contributed to its profitability: increasing the “batch rate,” or the number of…

Instacart Is Going Public. For Real, This Time.

Grocery delivery company Instacart is reportedly gearing up to go public in an initial public offering (IPO) as early as September,…

Instacart Forbids Shoppers From Giving Customers Paper Receipts From Their Order. Here’s Why.

Instacart shoppers are not permitted to give paper receipts to customers, as the company provides digital receipts, but some customers have…

Instacart Shoppers Say the Highest-Earning Orders Are Getting More Extreme, With Demands Like 72-Mile Drives

Instacart shoppers are reporting that the highest-earning orders on the app have become more extreme, requiring them to shop for hundreds…

Instacart Shoppers Say They’d Rather Quit and Work for McDonald’s or Doordash After the Company Slashed Their Minimum Order Pay From $7 to $4

Instacart shoppers are expressing discontent and considering leaving the platform after the company reduced their base pay for filling orders from…

Instacart Just Slashed Pay For Delivery Drivers — From a Minimum of $7 per Order to $4. Now They’re More Reliant on Your Tips.

Instacart has implemented a significant pay cut for its delivery drivers, reducing the minimum base pay per order from $7 to…

In-store picker shopping at the grocery store

Are Online Pickers Ruining the In-Store Grocery Experience?

Online pickers are being called out for hogging parking spots outside stores and clogging aisles inside.

Assorted streaming apps are seen on an iPhone, including Netflix, HBO Max, Disney Plus, Amazon Prime Video, YouTube, Apple TV, Sling TV, Roku, and Hulu.

Is Streaming TV Retail Media’s Next Growth Driver?

The advertising potential of streaming platforms has entered the hype cycle as Netflix and Disney+ recently rolled out ad-supported streaming tiers.

Would online grocery benefit from low inventory alerts?

Would online grocery benefit from low inventory alerts?

A university study finds telling online shoppers that grocery supplies are low can help retain them over the long term. How would you rate the pros and cons of letting online grocery shoppers know when inventories are low?

Was it a mistake for Instacart to hail its workers as heroes?

Was it a mistake for Instacart to hail its workers as heroes?

Grocery delivery workers were hailed as heroes during the pandemic. However, Instacart’s experience shows how the sudden moralization of work, which is often used to control workers, can backfire, according to a university study. What effect did the moralization of grocery delivery and other retail jobs during the pandemic have on employee morale?

Instacart enters the competition for in-store scan-and-go

Instacart enters the competition for in-store scan-and-go

Instacart has become a major part of how many Americans shop for groceries online. Now it is moving ahead with plans to become a fixture of how they shop in stores, as well.  Is there significant demand for scan and pay apps?

Can Instacart marry in-store and online grocery shopping experiences?

Can Instacart marry in-store and online grocery shopping experiences?

Instacart has unveiled Connected Stores, a bundle of six Instagram-linked technologies aiming to combine the convenience, speed and personalization of online grocery shopping with the inspiration and discovery that happens in physical stores. Does Instacart’s Connected Stores suite appear to go a long way in bridging the online and offline grocery shopping experience?

Will Instacart’s new acquisition change pricing and promo strategies for retailers and CPGs?

Instacart will acquire Eversight, an AI-supported pricing and promotions platform for CPG brands and retailers. What impact will Eversight’s technology have on the pricing and promotional practices of retailers and brands on the Instacart platform?

Can Instacart transform from a transactional to an inspirational shopping platform?

Can Instacart transform from a transactional to an inspirational shopping platform?

Instacart has retained Grammy winner Lizzo as the face of its biggest brand campaign to date to introduce Carts, an in-app experience that will enable pop culture personalities, retailers and online creators to share shoppable, curated content. What do you think of Instacart’s Carts in-app feature and the potential for grocery discovery online?

Instacart offers tiered rewards to gig workers

Instacart offers tiered rewards to gig workers

Instacart has introduced a three-pronged tiered-rewards program, Cart Star, to drive loyalty among its shoppers (delivery personnel). Will Instacart’s Cart Star rewards program lead to greater retention of its independent contractor workforce?

Instacart has a family plan to build shopping carts

Instacart has a family plan to build shopping carts

Instacart Express is out and Instacart+ is in. The retail delivery service has renamed its subscription plan and expanded its emphasis from a single person in a household to the entire family. Do you think Instacart+ will succeed in getting members of a household to add items to a family shopping cart before purchase?

Should Instacart discard shopper ratings from chronically grumpy customers?

Should Instacart discard shopper ratings from chronically grumpy customers?

Instacart has overhauled its customer ratings system to dilute the impact of hard-to-please customers and deliver a more “fair experience” to shoppers (independently-contracted delivery drivers). Do think the adjustments to Instacart’s customer ratings are fairer to its shoppers as well as the end customer?

Would grocery delivery be a healthy addition to Apple’s business?

Would grocery delivery be a healthy addition to Apple’s business?

Health conscious customers might soon be able to order a literal apple from Apple. The tech giant may be getting into grocery delivery, according to a new report. Do you think Apple could make a meaningful mark in the food delivery space because of its customer data and existing brand loyalty?

Shoptalk 2022: Retail media is the message from Instacart

Shoptalk 2022: Retail media is the message from Instacart

Presenters at this week’s Shoptalk in Las Vegas addressed several themes of great concern to retailers, but none captured greater attention than the discussions about retail media. Is Instacart on the right track with its two-pronged pivot to become an ecommerce platform for grocers combined with an aggregator of retail media revenues?

Instacart is moving into the ultrafast lane

Instacart is moving into the ultrafast lane

Instacart is joining the ultrafast delivery race. The company said it is building nano-fulfillment warehouses with the goal of speeding local deliveries to customers in as little as 15 minutes. Do you see big opportunities for ultrafast delivery in grocery? What do you think of Instacart’s approach to it?

Should grocers leave delivery to third-party providers or do it themselves?

Only the major players along with a handful of others have brought grocery delivery in-house. But some industry observers think it might be time for others to join that club. Do you think an in-house, third-party or hybrid approach makes the most sense for grocery delivery now and in the future?

How will grocers react to Instacart’s expanded digital ad network?

How will grocers react to Instacart’s expanded digital ad network?

Instacart has added a number of digital ad products on its site to give brands more opportunities to reach consumers as they shop for the groceries. How should grocers that use Instacart for deliveries view its expanded ad network?

Will Meijer’s free grocery delivery gesture be rewarded by customers?

Will Meijer’s free grocery delivery gesture be rewarded by customers?

Meijer is offering free deliveries of groceries on orders of $35 or more through Jan. 29 in an attempt to support customers who may be unable to shop at its stores or reluctant to do so as a result of the Omicron variant’s spread. Will Meijer’s free delivery gesture lead to higher net promoter scores or increased use of home delivery beyond Jan. 29?

Will grocers turn to Amazon as an alternative to Instacart?

Will grocers turn to Amazon as an alternative to Instacart?

Amazon has plans to share its logistical power with U.S. grocers by way of a local delivery service similar to that offered by Instacart. Amazon will roll out the program across Europe and America next year, according to a new report.  Will Amazon make significant inroads in the U.S. market should it offer an alternative service to Instacart?

Instacart wants ‘to make online grocery shopping more affordable’

Instacart wants ‘to make online grocery shopping more affordable’

Instacart has added a deals section, exclusive member savings and discount delivery options to its app “to make online grocery shopping more affordable.” Does price and the difficulty using coupons deter consumers from ordering groceries online?