Nike is introducing a ‘Why Do It?’ campaign, playing off its established slogan. Will this resonate with Gen Z?

JCPenney is looking for a big BTS season to reinvigorate sales. Will its style-focused marketing effort work?

Prices are going up on some popular Nike footwear.

A recent university study suggests that brands like Nike could add visible store locators on their own websites to reduce backlash from wholesale partners as they expand in direct channels. What other steps can brands take?

Nike is warning investors of a prolonged sales slump due to tariffs, macroeconomic turbulence, and a lack of consumer confidence.

Adidas has totally divested itself of Yeezy stock and will cut 500 jobs as part of a streamlining effort. Can it overtake Nike?

Nike announced a partnership with Kim Kardashian-founded SKIMS for a new product lineup. Can this collaboration spur a turnaround for Nike?

Nike and SKIMS are teaming up to launch NikeSKIMS, a new brand that is passionate about and committed to shaking up the athleisure world.

Nike is aiming to be an all-around strength-training company.

Skechers has carved out a sizable portion of the footwear market. What is the secret behind its success?

Nike’s new CEO Elliott Hill has vowed to stop competing against wholesale partners while making sport “our North Star” again to drive product innovation and marketing reach. Do you think his action plans will work?

With recent financial troubles, Nike is going back to basics.

Foot Locker took a substantial loss in the third quarter, blaming Nike and less spending by consumers.

Nike Inc. ousted beleaguered CEO John Donahoe, bringing 32-year Nike veteran Elliott Hill out of retirement to recapture market share lost after what’s seen as a failed direct-to-consumer push. What should Hill’s near-term priorities be?

Nike’s Olympics ad, “Winning Isn’t for Everyone,” has proved divisive, with fans praising the message around grit and determination and critics calling out its ruthlessness and disrespect of sportsmanship. Will the ad’s message help win back fans for the brand?

Shares of Nike Inc. crashed about 20% on Friday after the sportswear leader slashed guidance for its coming fiscal year as newer models weren’t enough to offset weakness in classic footwear franchises. Why have Nike’s latest innovations faced challenges scaling?

Nike, which has been emphasizing direct-to-consumer (DTC) growth for a number of years, last week indicated it was refocusing back on wholesale. What lessons should Nike have learned about the benefits of wholesale retailing and the limits of DTC?

Nike announced strong holiday sales that surpassed estimates, aided by stronger growth in North America than expected.

The end of Tiger Woods’ contract with Nike brought to a close one of the lengthiest and most lucrative brand deals in the history of sports. Will Nike eventually regret its decision?

The world-leading golfing legend Tiger Woods has had a long-standing, fruitful endorsement deal with the iconic sports brand Nike for almost three decades, but the two have decided to part ways on good terms.

The sports footwear maker Nike announced plans to lower costs by $2 billion over the next three years as it shrinks its sales prospects, leading to a 10% drop in share price.

Nike maintains its reign as the preferred brand for apparel and footwear among both male and female teens for the 12th…

Nike’s iconic Jordan brand, a significant revenue driver for the company, is facing a decline in resale value according to data…

Jefferies’ research warns that the resumption of student loan payments in October could lead to reduced spending at retailers, particularly impacting…

Retail holidays might be on the verge of becoming mainstream. Should all big-name brands establish their own yearly holiday that offers sales, exclusive products, restocks, entertainment, and more?

Mitchell & Ness, a vintage sports apparel brand known for its throwback jerseys, has appointed former Nike executive Eli Kumekpor as…

Nike’s stock has fallen for 10 consecutive days due to a slowdown in the footwear sector and concerns about China’s economic…

As England and Spain compete in the Women’s World Cup final, their sponsors Nike and Adidas are hoping to capitalize on…

Nike will tap into the synergy of its products and gym services with Nike Studios, a boutique fitness concept created in partnership with FitLab that is set to open its first location in Los Angeles later this year. How can Nike Studios best build upon the experiences and technology Nike has already launched in the fitness space?

Adidas AG (ADSGn.DE) said on Wednesday that its human resources chief Amanda Rajkumar would leave the company at the end of…

Reunited and it feels so good. Nike and Macy’s are getting back together more than a year after the athleticwear brand stopped selling its apparel to the department store chain as it emphasized direct-to-consumer (DTC) sales and exited what it determined were “undifferentiated” wholesale accounts.

Foot Locker Inc. said its relationship with Nike has been “revitalized” with the world’s largest sports brand expected to account for 55 percent to 60 percent of the sneaker chain’s mix over the next few years.

Albertsons has introduced a digital health and wellness platform that enables customers to track their health and wellness goals and receive rewards, including grocery discounts, for surpassing them. How much consumer appeal do you see in Albertsons’ Sincerely Health platform linking loyalty rewards to fitness, nutrition and mental health goals?

Some of the world’s biggest footwear brands have been backing away from wholesalers’ shelves in favor of DTC channels, but new developments in shoe retailing are signaling that wholesale might prove to be a better fit. What do you see as the biggest challenges facing Nike and other footwear brands that have focused much of their resources on direct-to-consumer channels?

Those Netflix subscribers with a New Year’s resolution to get in shape can now pursue their fitness goals using exclusive content from one of the biggest names in athletics. Nike has partnered with Netflix on an initiative called the Nike Training Club. What value will Nike derive from its content relationship with Netflix?

Hat retailer Lids has launched a new store concept called Lids Hat Drop, which will focus on giving customers access to exclusive new products on a weekly basis. Do you see similar concepts to Lids Hat Drop being operated successfully in other areas of retail?

The new Toys “R” Us has been making more innovative, on-trend moves than it did before its most recent relaunch and that now extends to getting involved in Web 3.0. The toy retailer is launching a 10,000 item collection of non-fungible tokens. Is launching a line of NFTs a good idea for Toys “R” Us?

In her first quarterly analyst call as Foot Locker’s CEO, Mary Dillon said she sees many parallels between sneakers and the beauty category when it comes to supporting growth, but also sees a bigger opportunity for Foot Locker to drive consumer demand. Do you see more benefits than drawbacks from Foot Locker adopting more of a “consumer-led” than “product-led” approach?

Nike said sales climbed 10 percent on a currency-neutral basis in the first quarter ended August 30 on strong demand but warned that aggressive markdowns required to clear apparel inventories would drive down gross margins for its fiscal year. Did Nike make the right move in ramping up promotions to realign inventories instead of seeking to soften the margin hit?

Nike has closed its corporate and Air MI offices this week to give its employees time off to recharge their batteries. Does giving corporate offices vacation at the same time have advantages or disadvantages compared to traditional individual times off?

YZYSPLY, the sneaker and apparel company of sometimes-controversial rapper, producer and fashion entrepreneur Kanye West, has filed a trademark hinting that a physical storefront for the brand could be on the way.  How would a Kanye West entrance into physical retail affect the sneaker and apparel markets?

Foot Locker is counting on Adidas, the second largest athletic footwear vendor, to help compensate for the loss of business as Nike, the largest, Nike, pulls back some of its business. Do you see Adidas as the lynchpin to resetting Foot Locker’s merchandise mix amid reduced allocations from Nike?

Champs Sports, a sporting goods retailer owned by Foot Locker, will soon launch the first location of its HomeField experiential store concept. Will the concept help the company pivot away from reliance on Nike and expand its appeal in the broader sporting goods interests?

Nike is opening a new hub solely for technological innovation that will be dedicated to improving the brand’s logistics and supply chain. Do you think a center geared toward supply chain, artificial intelligence and security tech is a worthwhile investment for Nike?

Nike has communicated its major “account pivots” as part of its marketplace realignment that reduced the number of wholesale partners worldwide over the last four years by more than 50 percent. Is the bigger reason behind Nike’s wholesale reset likely exiting “undifferentiated” retail partners or expanding direct channels?

Nike and New Balance are among the few brands allowing consumers to return customized products. A new university study argues many more should be doing so. Do you see a larger upside or downside in offering lenient return policies for customized products?

Twelve days into Russia’s invasion of Ukraine, the most visible impact on U.S. retail appears to be brands suspending operations in Russia, local calls for boycotts of Russian vodka and a spike in gas prices.  How should U.S. retail prepare for and respond to any fallout from Russia’s invasion of Ukraine?

Shares of Foot Locker crashed 30 percent on Friday after the sneaker chain said sharply-reduced allocations from Nike would lead to a same-store decline of between eight and 10 percent in 2022. How should Foot Locker realign itself amid reduced access to Nike products?

Timberland announced its first venture into the metaverse virtual world as it released a gamified digital experience called TimbsTrails which celebrates the culture around the Original Yellow Boot. What do you think of Timberland’s TimbsTrails experience?

Amazon and Nike are reportedly exploring separate bids for Peloton, the beleaguered leader in internet-connected bikes and treadmills.  Would a Peloton purchase make more sense for Amazon, Nike or neither?